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Consumer Personalization
Consumer Privacy Personalization
By Dom Nicastro, CMS Wire The bad news: consumer data breaches still happen. During the first quarter of 2022, internet users worldwide saw approximately 18 million data breaches, according to a report from Statista. The good news: that’s down by 58% compared to the previous quarter. And between the third quarter of 2021 and the beginning...
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Consumer Personalization
by Marketing Charts With a wealth of companies offering similar products and services, customer loyalty has become more important than ever before. Personalization can play a role in gaining the loyalty of customers, and a report [download page] from Movable Ink finds that two-thirds (68%) of consumers say they are likely to be loyal customers or purchase...
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