By Diane Keng, Contributor to Entreprenur.com Today’s consumers expect personalized experiences from brands, and data is the key to delivering on that promise and improving the overall consumer experience. The world looked a lot different 50 years ago. The first cable network had just debuted, the compact disk was still cutting-edge technology, and the official birthday of...Read More

By Michael D. Fisher, Ed.D., Chief Executive Officer of 3radical, and Marc Rosenstock, Head of Marketing and eCommerce for FKA Brands. Thanks to an inward-looking and stressed global population, the health and wellness market has exploded in the last two years. Even the Global Economic Forum stated mid-pandemic that ‘wellbeing’ is a “public health must,” and a...Read More

by Michael Gerard, Contributor to MultiChannel Merchant Advances in AI-based personalization technology allow retailers to tap into vast amounts of customer data. Analyzing customer data allows you to create personalized experiences that help secure customer loyalty. The ability to not only capture customer data but use it to increase revenue, through upselling and increased retention,...Read More

by Marketing Charts With global e-commerce sales growing by nearly a one-quarter last year, brands are upping their investment in e-commerce in 2021. Per a report [download page] from YOTTAA, on average brands are investing 53% more in e-commerce initiatives this year than they did in 2020. For close to two-thirds (64%) of the e-commerce executives surveyed, a...Read More