Consumer Behavior Coronavirus
Consumer Shopping Pandemic
by Rachel Monfre, Contributor to MultiChannel Merchant During the COVID pandemic, consumers have grown accustomed to a new standard of service from the companies they do business with. Innovative brands are offering conveniences and procedures that ease the burdens of living with the reality of COVID, and permanently altering customer expectations in the process. Despite...
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Curbside Pickup
by Dan Berthiaume, Chain Store Age Omnichannel demand is generally up as a result of COVID-19, but one offering is especially popular. According to a new survey of 2,000 U.S. consumers from virtual queuing solution provider Qudini, overall, 82% of respondents said they would find contactless pickup services that enable them to collect their orders...
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Retail Marketing
by Jim Yu, contributor to ClickZ Where should retailers focus their efforts heading into 2021? 30-second summary: The shift to online shopping was already well underway pre-pandemic.Consumers are taking advantage of expanded service offerings to get the products.Customers see digital and in-store as two facets of the same experience.People are looking for brands to deliver...
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coronvirus marketing
by McKinsey & Company Heading into the fall season, there is a renewed sense of caution as coronavirus cases soar in parts of the world. While the uncertainty from COVID-19 persists throughout the globe, its impact is felt differently across countries. As a result, there is significant variance in how consumers respond to the crisis...
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coronavirus marketing
by Larisa Bedgood, V12 Prior to the COVID-19 pandemic, 67% of consumers said brands need to do more to guide their purchase decisions online and preferred visiting a physical store to decide on a purchase.  This is according to new research by Zoovu. (download page)  Of course, the pandemic has substantially changed consumer behaviors.  Consumers...
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Coronavirus Marketing
by Adele Thomas, Contributor at Digital Doughnut During the time of Covid-19, there have been huge shifts in the way brands are creating their content. Due to the fact that many people are experiencing a difficult time in their life, it’s clear that brands don’t want to upset anyone. Generally online marketing is pretty light-hearted,...
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