First partnership brings information on homebuyers from Porch Group’s V12 Strategus said it is enabling the use of data from retail media networks to target connected TV ad campaigns. The first Retail Media Network to work with Strategus is Porch Group’s V12, which has data on U.S. homebuyers and people who are about to move....Read More
You Thought 2022 was Big – CTV is Just Growing Up. Why You Can’t Afford to Miss out on Connected TV in 2023. Today, we hear a lot about streaming your favorite shows, cutting the cord, and how CTV is shaping up to overtake linear TV viewing. It’s the new norm but I remember when...Read More
By Marketing Charts Pay-TV providers have been steadily shedding subscribers for several years now: Leichtman Research Group (LRG) data indicates that the top providers (representing about 93% of the market) accounted for 76.1 million subscribers at the end of last year, down from more than 95 million during 2014. The result of those losses, combined with increased likelihood to...Read More
By Masha Abarinova, Fierce Video Connected TV users are embracing ads as streaming continues to trend towards ad-supported content, according to new findings from LG Ads Solutions. The study indicated 80% of consumers use ad-supported models of CTV, with 67% preferring those models over subscription-based CTV services. What’s more, consumers are unloading their subscription count, as 30% of...Read More
ll eyes are on CTV these days, especially as changes to third-party cookies and mobile identifiers complicate digital advertising in other channels. But even as brands, agencies, ad-tech firms and publishers turn their focus to CTV, they might not be taking full advantage of the channel as a way to reach Gen Z. The cohort born between...Read More
By Streaming Media Talk to a demand-side platform, marketing agency, or user acquisition manager about advertising trends, and you’re likely to hear about marketers clamoring for connected TV (CTV) inventory. But CTV advertising has some room for improvement. Publishers struggle with frequency capping. Fraud, as on other digital advertising channels, remains an issue. And while...Read More
