By Marketing Charts US consumers are trying out different brands and retailers at a greater rate than at any point since the beginning of the pandemic, according to recently-released survey results from McKinsey. And what’s more, those who have done so intend to incorporate their behavior into their routines. Among the US adults surveyed in February, fully...Read More

by Marketing Charts People want their loyalty to brands recognized. So finds Cheetah Digital in its 2022 Digital Trends Report [download page] produced in association with Econsultancy. In fact, about 1 in 3 feel frustration when they receive messaging that doesn’t recognize their shopping or loyalty history, per the report. The study examines different reasons why consumers...Read More

by Marketing Charts During the pandemic, consumers report that they have stopped buying from a brand for a number of reasons, one of which was that the brand was sold out. Indeed, most respondents to a survey [download page] from inriver say they are likely to purchase a similar product from a different brand if the item they want...Read More

by Marketing Charts It’s become a cliche to say that 2020 was an unprecedented year. US consumers were faced with a contentious election, social unrest and, of course, an ongoing pandemic that, along with threatening the health of the population, also took a financial toll on many. Through all this, a report [download page] from Merkle reveals...Read More

by Marketing Charts Although customer retention was a key focus for marketers before the pandemic, it definitely became a top priority during the crisis. Retaining customers means creating a long-term relationship with them, and in order to better do so, a report [download page] from CMO Council and Deloitte Digital found that marketers must humanize connections and understand emotive...Read More