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Brand Loyalty
Brand Loyalty
by Marketing Charts People want their loyalty to brands recognized. So finds Cheetah Digital in its 2022 Digital Trends Report [download page] produced in association with Econsultancy. In fact, about 1 in 3 feel frustration when they receive messaging that doesn’t recognize their shopping or loyalty history, per the report. The study examines different reasons why consumers...
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Brand Loyalty
by Marketing Charts During the pandemic, consumers report that they have stopped buying from a brand for a number of reasons, one of which was that the brand was sold out. Indeed, most respondents to a survey [download page] from inriver say they are likely to purchase a similar product from a different brand if the item they want...
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Brand Loyalty
by Marketing Charts It’s become a cliche to say that 2020 was an unprecedented year. US consumers were faced with a contentious election, social unrest and, of course, an ongoing pandemic that, along with threatening the health of the population, also took a financial toll on many. Through all this, a report [download page] from Merkle reveals...
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Brand Loyalty
by Marketing Charts Although customer retention was a key focus for marketers before the pandemic, it definitely became a top priority during the crisis. Retaining customers means creating a long-term relationship with them, and in order to better do so, a report [download page] from CMO Council and Deloitte Digital found that marketers must humanize connections and understand emotive...
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