by Marketing Charts In general, B2C marketers believe that paid search, paid social and email will have the most impact on their marketing performance this year. And, when these marketers aim to encourage an immediate response from their target audience, they also rely heavily on these channels, per a report [download page] from Wpromote and Ascend2. While senior-level B2C...Read More

by Marketing Charts Even before the pandemic, consumers were looking for convenience across most facets of their shopping experiences, but after the COVID-19 outbreak, the need for convenient and safe ways to shop have become essential. B2C marketers are very much aware of this demand, per data [infographic] from Iterable, which looks at the primary business concerns of...Read More