by Marketing Charts About half of marketers say they use an Agile marketing approach to at least some extent. This is per a survey conducted by AgileSherpas, which looks at how Agile marketing is being used – as well as its benefits. The report indicates that there has been an increase in the adoption of Agile marketing...Read More
Deloitte Digital’s Mike Barrett shares the importance of agility in marketing and offers data and insights marketers can look to when building strategies for the year ahead. 30-second summary: In today’s ever-evolving world, consumers are looking to brands to respond and react in real time to their changing needsBuilding an agile marketing plan is a...Read More