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3rd party data
By MarketingCharts The share of total media spend allotted to programmatic is expected to rise in the next 12 months. A global survey by Google and Forrester Consulting of top-level strategic advertising technology investment decision-makers shows that about 3 in 10 currently dedicate at least 26% of their media spend to programmatic, with close to twice that...
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Martech
Andy Frawley, CEO of V12, recently joined the Talking Stack, a weekly podcast exploring the world of MarTech.
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