New research from V12 and Ascend2 finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives.
So, why are some marketers still on the fence about mover marketing? As with any type of marketing program, marketers face unique challenges when it comes to mover marketing, including getting executive buy-in, finding budget, accessing data, and executing programs.
Watch this discussion with Luci Rainey, former CMO of Comcast and PODS, as she offers her insights and real-world experience on how to overcome these obstacles and leverage your mover marketing program to its full potential.
Related Webinar: Why Your Brand Should Invest in New Mover Marketing
The 2022 Marketer’s Perspective on Mover Marketing
Download the free 2022 Marketer’s Perspective on Mover Marketing Report and explore how brands are using mover marketing to boost customer acquisition and retention.