Movers & Shakers, a Podcast by V12
Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers. She believes brands need to become useful in the decision-making process. The key to uncovering all these riches is insights.
Hear Jennifer explain how a few key customer insights drove her to understand how homeowners relate to doors and how Masonite is evolving their brand to meet their customer’s needs.
Key Topics
- How to leverage customer insights to build a brand
- How to relate a brand experience to what a customer needs and wants
- How to leverage data to uncover how to meet customers on their purchase journey
- How to create a branded category and be there first to be the most useful to the customer
Interested in learning about V12’s suite of marketing and audience solutions to help you target and convert today’s consumers? Click here to learn more.
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