[podcast] Discussion with Jennifer Renaud, Masonite’s CMO on Movers and Brand Building

Movers & Shakers, a Podcast by V12

Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers. She believes brands need to become useful in the decision-making process. The key to uncovering all these riches is insights.

Hear Jennifer explain how a few key customer insights drove her to understand how homeowners relate to doors and how Masonite is evolving their brand to meet their customer’s needs.

Key Topics

  • How to leverage customer insights to build a brand
  • How to relate a brand experience to what a customer needs and wants
  • How to leverage data to uncover how to meet customers on their purchase journey
  • How to create a branded category and be there first to be the most useful to the customer

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