Customer Data Platforms: Marketing Technology Consolidation and What This Means for Marketers
Part of a panel video discussion with David Raab, Founder of the CDP Institute; Andy Frawley, CEO of V12; and V12 President, Anders Ekman.
For more great information on the CDP market, download V12’s new Customer Data Platform success kit – full of blogs, articles, resources and webinars to help you better understand Customer Data Platforms, how they can provide competitive advantage, and videos showing practical applications of how to use a CDP for a variety of marketing initiatives.
