Andy Frawley, CEO of V12, recently joined the Talking Stack, a weekly podcast exploring the world of MarTech.
Andy, along with David Rabb and Anand Thaker, lead a discussion on:
- Changing CMO priorities and the approach to the third-party and first-party data
- Practical considerations when it comes to connecting first-party and third-party data in a CDP context (unified view of customer/ more personalized marketing)
- Are we seeing more ‘hybrid CDP’ solutions? Why would it matter to marketers? The link between omnichannel strategies and third party data
Interested in learning more about V12’s marketing and technology solutions? Click here for more information.
