3 Most Valued Business Data Elements and its Management

by Edward Thomas, Contributor to Digital Doughnut

The big data era has given rise to emerging technologies to understand the world. According to the analytics insights report, big data has been estimated to grow by the CAGR of 10.9% from 2019 to 2023. The big data market will soon be US$301.5 billion. Here we are going to discuss the 3 most important elements of the management of data.

Data has become the lifeblood of a business. The big data era has given rise to emerging technologies to understand the world. Data is one of the most prominent sources for businesses to take decisions. They oblige the need of introducing artificial intelligence and data management services to their big data.

As days go by, big data is going to increase with the pool of data, complexities, and the boom of industry necessities. While big data stays, and especially when supported by artificial intelligence and other technologies, it can guide businesses to the next generation of a more innovative and digitally transformed world.

According to the analytics insights report, big data has been estimated to grow by the CAGR of 10.9% from 2019 to 2023. The big data market will soon be US$301.5 billion. Using artificial intelligence techniques and technology, businesses can reap immense benefits. The sudden rise in using devices, sensors, gadgets, industrial machinery, and automated devices, the data now has a new stream of piling up.

There is a multitude of advantages businesses can take away from this. Big data assists an organization in creating new opportunities and new strategies. Numerous sources of data make up big data. Every business is built on the strong foundation of data.

Advantages of Healthy Data in a Business

  • Data guides in deciding
  • Increased customer acquisition
  • Enhanced business operations
  • Better interactions and customer relationships
  • Predicting sales trends
  • Reducing expenditure

3 Most Important Types of Data in a Business

  • Customer data
  • Internal financial data
  • Master data

These three pieces can help businesses achieve tremendous goals. The reason most businesses have not seen an effective change in marketing or sales even with this data is that they are having a hard time managing that data. Surveys say that businesses spend 20% of their time getting data ready to use. Only 4% of businesses use smarter techniques such as data management services to improve their efficiency. Here we are going to find out how data can give businesses a digitally transformed path to successful outcomes.

The Crucial Role of Customer Data

Collecting customer data and keeping it healthy are two of the most essential parts of running a business successfully. Without data, businesses cannot blindly sell to people who are not their prospects.

Digital Analytics

The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.” – Kerry Stokes

This is a customer dominated market, and that is why customer data is the most essential part of a business. Healthy customer or prospect data always comes in handy. It can play as the sole marketing tool or the base that businesses can rely on for producing a product. Businesses nowadays do not make products and services that they think they can sell; they make what customers want so the product can sell itself. This is the key aspect that customer data serves. A customer database whether it’s emails or phone numbers guides them throughout that process from producing to selling.

The Benefits of Healthy Customer or Prospect Data

  • Personalized approach to customers
  • Discovering the aspects that have the requirement
  • Reaching audiences on their terms
  • Competitive advantage
  • Keeping pace with changing customers

This is the sole purpose of why businesses must compile and maintain accurate and complete cusomer data. Customer data is the most important database a business can possess; it determines operations and functions internally and externally. A well-maintained database can help businesses grow and find stairways to more opportunities.

Internal Financial Data

A company’s financial department supplies internal financial data to the business. They give financial data in cash flow reports, production, and budget variance analysis. This data shows businesses the amount of cash that’s generated and used within a time, the expenditure incurred by the company in producing a product or a service, and the changes in the income and expenditure.

The business’s most important asset after customer data is financial data. A business is an economic activity; the primary motive of this establishment is to generate income. Wrongly assessed internal finance data can cause major operational disruptions. A company needs to know how much money goes in and out monthly and the days these occur. This tells management when to market, order for supplies, launch new products, and everything around it. Businesses can margin on marketing budgets, supply budgets, and plan effective strategies for impactful business outcomes only through internal financial data.

Master Data

Master data is the core data essential to operations. This can be data of customers, materials, vendors, suppliers, and more. Managing master data can help businesses falling victim to disruptors. Master data is the data of a business’ market, without it; there will be no firm base. Bad data is as good as no data at all when it comes to master data.

Markets change fast, and businesses that serve them must change faster. Master data makes it possible for businesses to have a 360-degree connection in the market. It is a priority for businesses to enrich master data management at the right time.


Businesses can be lost in the data they have if they do not have the right tools or services to manage and keep it. After collection, data requires processing, research, and interpretation before being used for insights. Irrespective of the data; data scientists play the key role. There are businesses out there that serve this need, especially with customer data, the most essential element of data. They provide advanced services in maintaining and gaining it.

Interested in learning how V12’s marketing & technology solutions can help you manage your data? Click here to learn more.

Leave a Reply