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Customer Acquisition
By Marketing Charts Retailers are dealing with a range of risks to their 2022 sales objectives, including supply-chain constraints and new waves of COVID. One of their biggest risks – and the most widely-cited by digital-first retailers – is the rising cost of customer acquisition, according to a report [download page] from CommerceNext. A majority (57%) of...
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Metaverse
By Linda Pophal, Information Today The metaverse may be the talk of 2022. I receive at least three to five emails a week that have “metaverse” in the subject line—including “Willy Wonka, Chocolate Rivalries, & the Metaverse,” “Preparing for the Metaverse Shift in How We Work,” and “Bring Your Love to the Metaverse With Personalized NFT Jewelry...
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Social Media Commerce
By Forbes Agency Council Social media originally started as a platform to connect with others — now, it’s so much more than that. Social media sites have evolved into integral marketing channels and marketplaces where businesses can sell their products directly to consumers. Because “social commerce” is still relatively new, many brands are still learning...
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Email Marketing
By Ahava Leibtag, CMS Wire Email marketing is one of the most personal forms of digital marketing. In the wise words of Henry Ebarb, CEO and co-founder of Eightfold, “Getting access to someone’s contact information is about as close of a touch point as you can get to your customer.” When users opt in, your...
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By Marketing Charts Optimizing the marketing mix across channels has traditionally been a critical struggle for marketing leaders. As a result, it’s always interesting to see where marketers and advertisers perceive various channels’ effectiveness at different stages of the funnel. In steps Advertiser Perceptions with a look at the media types that advertisers and agencies feel are best...
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Millennial Movers
Article originally appeared on Retail TouchPointsby Anders Ekman, President of V12 Moving to a new home is one of the most economically impactful life triggers. With more than $11,000 on average spent per move, new movers present a major opportunity for retailers to boost customer acquisition and drive revenue. One of the most powerful forces...
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Grocery Store Shopping
For brands looking to engage consumers amid another disruption, the key will be reducing risks, not just increasing value, according to Kantar. The past two years have been marked by nonstop disruptions to the status quo, from the coronavirus pandemic and political strife to Russia’s invasion of Ukraine. Now, consumers also face an inflationary cycle...
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CMO Digital Spend
by Marketing Charts One of the pandemic’s perceived long-term impacts for marketers is a greater focus on digital media, an understandable feeling given the ways in which the pandemic has led consumers to rely more on digital goods and services. Within this context, The CMO Survey’s latest report [pdf] examines the investments that senior marketers have made over the...
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New Mover Marketing
During a move, consumers are in the market to spend and it is in this pivotal time in their consumer journey that up to 90% of this segment is willing to try new brands and services. Watch this video clip with Luci Rainey, former SVP of Marketing at PODS and Comcast, and Anders Ekman, President of V12, as...
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Influencer Marketing
By Ericka Podesta McCoy, contributor to MultiChannel Merchant Brands have always sought to align themselves with the media and messaging most likely to prove influential among their core audiences. But these days, even the way in which consumers are influenced—and to what extent—is proving to be a defining trait of certain groups. In Resonate’s new State...
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