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Gen Z Marketing
By Jo Hamilton, SmartBrief Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study. Marketers know that personalization is the key to reaching audiences online, but the data in a recent study highlights just how important tailored ads are in reaching Generation Z in particular. While 57%...
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Consumer Privacy Personalization
By Dom Nicastro, CMS Wire The bad news: consumer data breaches still happen. During the first quarter of 2022, internet users worldwide saw approximately 18 million data breaches, according to a report from Statista. The good news: that’s down by 58% compared to the previous quarter. And between the third quarter of 2021 and the beginning...
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Mover Marketing Statistics
By Marketing Charts The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% of Americans (or about 27.1 million) moved last year, per the Census Bureau. Past research has shown that people going through life changes make attractive targets for marketers, so it’s...
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marketing data report
By MarTech Series The CMO survey of small to midsized businesses (SMBs) also finds 49% agree manual reporting is putting people off wanting to work in marketing with over a third (36%) stating that staff retention is becoming increasingly difficult.73% are committed to having a Marketing Operations role in their team but only 12% have had...
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Supply Chain Shortage
By Chris Jones, Contributor to MultiChannel Merchant Against a backdrop of supply chain disruption, the ecommerce boom and worldwide driver shortages over the last several years, many brands have faced hurdles concerning fulfillment while logging more home deliver failures. Although some have tailored their strategies to overcome them, others haven’t been quite as successful. While addressing...
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Digital AdTech Marketing
By Vinod Kashyap, Digital Element Marketers who hoped that their jobs would go back to “normal” as the pandemic subsides are discovering that a whole new normal is emerging, and the rules of the road aren’t quite settled. As per usual, the consumer is largely the driving force behind these trends. They choose how and...
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Retail Media Network
By Andrew Lipsman, eMarketer Retail media advertising had a banner year in 2021—one that will be hard to top. US retail media ad spend surged 53.4% to $31.49 billion, following a nearly identical growth rate in 2020. We expect growth to begin tapering this year, rising 31.4% to $41.37 billion. So if retail media growth...
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Retail Marketing
By Marketing Charts Retailers may be placing a heavier emphasis than consumers on website personalization, according to results from Sailthru’s 2022 Retail Personalization Index Retailer & Consumer Survey [download page]. Although consumers in the US and UK surveyed for the report said that website and email (each at 32% share of respondents) were the joint top channels...
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Marketing Tips
by Rebecca Wentworth, SharpSpring from Constant Contact Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 marketing tips to optimize your strategy this year, based on the latest trends:...
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email marketing
These simple methods will help you stay out of the spam folder, avoid the unsubscribe button, and ultimately drive more conversions By Greg Kimball, Contributor to Inc.com The onset of the Covid-19 pandemic brought about an email renaissance. And there’s no sign of it stopping anytime soon. A report conducted by my company, Validity’s State of...
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