by The Zebra When it comes to car shopping, Americans aren’t thrilled by the typical car-buying experience. Spending valuable weekend hours at the dealership in a high-pressure and time-consuming buying process seems more like a dreaded chore for most. Could these pain points be streamlined via an online car shopping experience? To get a better...Read More

by Derek Andersen, DialogTech As the digital advertising landscape gets more competitive and automotive industry growth slows, marketers must do more with less budget. The majority of vehicle shoppers start their journey by finding and comparing dealerships online, usually through searches. When they’ve completed their research, they often convert by calling. To acquire more customers in...Read More

“Our leaders quickly realized that before we could use digital to transform our customers and the world, we needed to transform ourselves.” This according to General Electric Co. CMO, Linda Boff,Read More

The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels. In this webinar, V12, the industry leader in automotive VIN data, explores cutting edge customer acquisition solutions specifically tailored for auto dealers.Read More

“You can’t have your channels competing against one another … The goal is to get your organization as a whole to work toward overall revenue optimization, regardless of channel,” says John Romney, global practice lead of Omnichannel at NTT DATA.Read More