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retail media network
By Advendio Ecommerce has been on the rise for years, but the pandemic pushed online shopping to meteoric new heights. With growth across nearly every spending category, this evolution has opened compelling new doors in online advertising – and in retail media specifically. Retail media is one of the most critical elements for the future of programmatic...
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Loyalty Programs
By Wilhelm Sporrong, Contributor to SpiceWorks Over the past 25 years, the way people interact with each other, products and even brands has completely changed. Loyalty programs, however, are the same; they’ve always been little more than bribery. Meanwhile, social networks, online communities and gaming platforms have amassed huge, passionate audiences without having to pay...
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Offline line and Online channels
By Marketing Charts CMOs around the world are splitting their budgets between brand awareness and engagement (50.1% share) and performance media (49.8%), according to Gartner’s State of Marketing Budget and Strategy 2022 report [download page]. And while those in the US continue to prioritize digital over traditional advertising in terms of spending growth, Gartner’s study reveals a rebound in...
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Digital Advertising Revenue
By Marketing Charts Digital ad spend swelled by 35.4% year-over-year in 2021, representing the fastest growth rate since 2006 and almost 3 times the rate (12.2%) from a year earlier, according to the IAB. Here are some takeaways from the IAB report. Digital Audio and Video Set the Pace Digital audio was the fastest-growing digital advertising channel...
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Email Marketing Mover Strategy
As a marketer, you’ve probably heard the saying – “Email will never die.” Email has been around for decades, and it isn’t going anywhere. Like texting and social media, email is an integral part of modern-day communication. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful...
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Gen Z New Mover Marketing
Gen Z New Mover Report Gen Z refers to the current generation, who according to the Pew Research Center, consists of people born between 1997 and 2012. The oldest of this generation are now turning 25 years of age, marking a time when many are now out of college, getting married, and beginning to start...
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Customer Acquisition
by Ray Schultz, MediaPost Acquisition marketing results are slipping from their 2020 levels — even while retention has improved, judging by The Ascension To Digital Marketing: A Benchmark Report, a study by CommerceNext.  Of the retailers polled, 57% say their acquisition marketing is meeting or exceeding their goals this year, down from 76% in 2020...
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Gen Z Marketing
By Jo Hamilton, SmartBrief Consumers prefer personalized ads across the board, but Generation Z in particular expects them, per a new study. Marketers know that personalization is the key to reaching audiences online, but the data in a recent study highlights just how important tailored ads are in reaching Generation Z in particular. While 57%...
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Consumer Privacy Personalization
By Dom Nicastro, CMS Wire The bad news: consumer data breaches still happen. During the first quarter of 2022, internet users worldwide saw approximately 18 million data breaches, according to a report from Statista. The good news: that’s down by 58% compared to the previous quarter. And between the third quarter of 2021 and the beginning...
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Mover Marketing Statistics
By Marketing Charts The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% of Americans (or about 27.1 million) moved last year, per the Census Bureau. Past research has shown that people going through life changes make attractive targets for marketers, so it’s...
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