By Jessica Wong, Contributor to Entrepreneur In the current challenging economic climate, it is more important than ever to devise effective marketing strategies. Taking a strategic approach to social media marketing will be effective and deliver unparalleled results. Social media marketing has become a must-do for companies throughout the world. More than nine out of ten businesses with more...Read More

Introduction to Retail Media Networks Retail media is becoming one of the fastest growing channels available today, representing the next evolution of advertising. So why is this trend so hot now? First, the pandemic completely altered the way consumers engage and interact with brands. As consumers increased the amount of time they spent shopping online,...Read More

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Jennifer Renaud Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft...Read More

By Advendio Ecommerce has been on the rise for years, but the pandemic pushed online shopping to meteoric new heights. With growth across nearly every spending category, this evolution has opened compelling new doors in online advertising – and in retail media specifically. Retail media is one of the most critical elements for the future of programmatic...Read More

By Wilhelm Sporrong, Contributor to SpiceWorks Over the past 25 years, the way people interact with each other, products and even brands has completely changed. Loyalty programs, however, are the same; they’ve always been little more than bribery. Meanwhile, social networks, online communities and gaming platforms have amassed huge, passionate audiences without having to pay...Read More

By Marketing Charts CMOs around the world are splitting their budgets between brand awareness and engagement (50.1% share) and performance media (49.8%), according to Gartner’s State of Marketing Budget and Strategy 2022 report [download page]. And while those in the US continue to prioritize digital over traditional advertising in terms of spending growth, Gartner’s study reveals a rebound in...Read More

By Marketing Charts Digital ad spend swelled by 35.4% year-over-year in 2021, representing the fastest growth rate since 2006 and almost 3 times the rate (12.2%) from a year earlier, according to the IAB. Here are some takeaways from the IAB report. Digital Audio and Video Set the Pace Digital audio was the fastest-growing digital advertising channel...Read More

As a marketer, you’ve probably heard the saying – “Email will never die.” Email has been around for decades, and it isn’t going anywhere. Like texting and social media, email is an integral part of modern-day communication. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful...Read More

Gen Z New Mover Report Gen Z refers to the current generation, who according to the Pew Research Center, consists of people born between 1997 and 2012. The oldest of this generation are now turning 25 years of age, marking a time when many are now out of college, getting married, and beginning to start...Read More

by Ray Schultz, MediaPost Acquisition marketing results are slipping from their 2020 levels — even while retention has improved, judging by The Ascension To Digital Marketing: A Benchmark Report, a study by CommerceNext.  Of the retailers polled, 57% say their acquisition marketing is meeting or exceeding their goals this year, down from 76% in 2020...Read More