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Supply Chain Shortage
By Chris Jones, Contributor to MultiChannel Merchant Against a backdrop of supply chain disruption, the ecommerce boom and worldwide driver shortages over the last several years, many brands have faced hurdles concerning fulfillment while logging more home deliver failures. Although some have tailored their strategies to overcome them, others haven’t been quite as successful. While addressing...
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Digital AdTech Marketing
By Vinod Kashyap, Digital Element Marketers who hoped that their jobs would go back to “normal” as the pandemic subsides are discovering that a whole new normal is emerging, and the rules of the road aren’t quite settled. As per usual, the consumer is largely the driving force behind these trends. They choose how and...
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Retail Media Network
By Andrew Lipsman, eMarketer Retail media advertising had a banner year in 2021—one that will be hard to top. US retail media ad spend surged 53.4% to $31.49 billion, following a nearly identical growth rate in 2020. We expect growth to begin tapering this year, rising 31.4% to $41.37 billion. So if retail media growth...
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Retail Marketing
By Marketing Charts Retailers may be placing a heavier emphasis than consumers on website personalization, according to results from Sailthru’s 2022 Retail Personalization Index Retailer & Consumer Survey [download page]. Although consumers in the US and UK surveyed for the report said that website and email (each at 32% share of respondents) were the joint top channels...
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Marketing Tips
by Rebecca Wentworth, SharpSpring from Constant Contact Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 marketing tips to optimize your strategy this year, based on the latest trends:...
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email marketing
These simple methods will help you stay out of the spam folder, avoid the unsubscribe button, and ultimately drive more conversions By Greg Kimball, Contributor to Inc.com The onset of the Covid-19 pandemic brought about an email renaissance. And there’s no sign of it stopping anytime soon. A report conducted by my company, Validity’s State of...
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Customer Acquisition
By Marketing Charts Retailers are dealing with a range of risks to their 2022 sales objectives, including supply-chain constraints and new waves of COVID. One of their biggest risks – and the most widely-cited by digital-first retailers – is the rising cost of customer acquisition, according to a report [download page] from CommerceNext. A majority (57%) of...
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Metaverse
By Linda Pophal, Information Today The metaverse may be the talk of 2022. I receive at least three to five emails a week that have “metaverse” in the subject line—including “Willy Wonka, Chocolate Rivalries, & the Metaverse,” “Preparing for the Metaverse Shift in How We Work,” and “Bring Your Love to the Metaverse With Personalized NFT Jewelry...
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Social Media Commerce
By Forbes Agency Council Social media originally started as a platform to connect with others — now, it’s so much more than that. Social media sites have evolved into integral marketing channels and marketplaces where businesses can sell their products directly to consumers. Because “social commerce” is still relatively new, many brands are still learning...
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Email Marketing
By Ahava Leibtag, CMS Wire Email marketing is one of the most personal forms of digital marketing. In the wise words of Henry Ebarb, CEO and co-founder of Eightfold, “Getting access to someone’s contact information is about as close of a touch point as you can get to your customer.” When users opt in, your...
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