Category

Retail
New Mover Marketing
Approximately 31 Million people move in America every year and these new movers are known for spending money, a segment that every business would love to capture. New movers are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. They are also using a variety of channels and research methods...
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Customer Experience
By Itai Miller, Kevin Neher, Rens van den Broek, and Tom Wintering, Mckinsey & Company To successfully enhance customer experience, companies need to build the right organizational capabilities and culture to plan, execute, and sustain the transformation. Key takeaways For companies to thrive, delivering best-in-class customer experiences is becoming increasingly important.Cultivating a culture of customer-centricity...
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Hyper Personalization
by Sailthru, Contributor to Marketing Dive Remember when hyper-personalization was a nice-to-have rarity? We don’t live in that world anymore. “Made-for-me” experiences have become the norm among consumers, and forgiveness for brands that fail to deliver those experiences is in short supply. Consumers of media content are no exception. In 2022 and beyond, profitable reader...
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Multi-Channel Marketing
By Inmar Intelligence, Marketing Dive It’s the hottest topic. The new “it” thing. You’ve either got it, or you don’t. And after asking more than 160 marketing professionals about their response to cross-channel — or “phygital” — shopping, we can tell the industry doesn’t quite get it. Now, that’s not entirely fair. As it turns...
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Consumer Spending
by Marketing Charts The past two years have brought about many changes in customer behavior. And, while some consumers are faced with having less disposable income, others have shifted their priorities. Recent global data from NielsenIQ indicates that consumers expect to spend more on necessities and less on out-of-home dining and entertainment.  Per NielsenIQ’s data, close to 3 in...
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customer experience
By Direct Marketing News Looking to experience growth? Learn how to solve and overcome the four most common customer experience problems most businesses face today. From the first moment a customer visits your website to the final time they pay, customer experience (CX) covers it all. Similarly, CX encompasses how customers interact with marketing, sales,...
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Gen Z
By Mark Hook, Contributor to Multichannel Merchant For the past decade, brands and retailers have scrambled to serve millennials, the first internet-obsessed generation that forced them to rethink their online selling strategies. Now, they are reinventing for Gen Z or “Zoomers” as they gear up to enter the workforce and are fast becoming a formidable...
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sustainability
By Mike O’Brien, Contributor to Multichannel Merchant Underscoring the growing importance of sustainability and an environmental focus among values-conscious consumers when choosing brands, a new survey of shoppers in the U.S., the UK, Germany and France showed just how much these issues matter during the purchase decision process. When asked what they “must know,” or...
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Marketing Charts Retail Technology
by MarketingCharts In the past, shoppers have expressed quite a bit of interest in technologies that will help make their shopping experience more fun or meaningful. That sentiment has not changed, with a survey from Bazaarvoice revealing that about half (47%) of global shoppers are excited about the potential technology has to enhance their shopping experience. Although previous...
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Social Media Marketing 2022
By Pierre DeBois, Contributor to CMS Wire 2021 was a busy year for social media platforms and 2022 is shaping up to be even busier. Earlier this year I offered up some predictions on what I thought the year would hold for social media. Here’s how I see social media shaping up in 2022, along with what...
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