Category

Retail
Customer Acquisition
By Marketing Charts Retailers are dealing with a range of risks to their 2022 sales objectives, including supply-chain constraints and new waves of COVID. One of their biggest risks – and the most widely-cited by digital-first retailers – is the rising cost of customer acquisition, according to a report [download page] from CommerceNext. A majority (57%) of...
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Social Media Commerce
By Forbes Agency Council Social media originally started as a platform to connect with others — now, it’s so much more than that. Social media sites have evolved into integral marketing channels and marketplaces where businesses can sell their products directly to consumers. Because “social commerce” is still relatively new, many brands are still learning...
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Email Marketing
By Ahava Leibtag, CMS Wire Email marketing is one of the most personal forms of digital marketing. In the wise words of Henry Ebarb, CEO and co-founder of Eightfold, “Getting access to someone’s contact information is about as close of a touch point as you can get to your customer.” When users opt in, your...
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CMO Budget
By Marketing Charts Senior marketers in the US continue to feel that their roles have increased in importance, per the latest edition of The CMO Survey. Roughly 2 in 3 (67.9%) surveyed in February reported that their roles have taken on new significance over the past year, a figure broadly similar to results from the February 2021...
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Brand Loyalty
by Marketing Charts People want their loyalty to brands recognized. So finds Cheetah Digital in its 2022 Digital Trends Report [download page] produced in association with Econsultancy. In fact, about 1 in 3 feel frustration when they receive messaging that doesn’t recognize their shopping or loyalty history, per the report. The study examines different reasons why consumers...
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Grocery Store Shopping
For brands looking to engage consumers amid another disruption, the key will be reducing risks, not just increasing value, according to Kantar. The past two years have been marked by nonstop disruptions to the status quo, from the coronavirus pandemic and political strife to Russia’s invasion of Ukraine. Now, consumers also face an inflationary cycle...
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CMO Digital Spend
by Marketing Charts One of the pandemic’s perceived long-term impacts for marketers is a greater focus on digital media, an understandable feeling given the ways in which the pandemic has led consumers to rely more on digital goods and services. Within this context, The CMO Survey’s latest report [pdf] examines the investments that senior marketers have made over the...
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New Mover Marketing
During a move, consumers are in the market to spend and it is in this pivotal time in their consumer journey that up to 90% of this segment is willing to try new brands and services. Watch this video clip with Luci Rainey, former SVP of Marketing at PODS and Comcast, and Anders Ekman, President of V12, as...
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Influencer Marketing
By Ericka Podesta McCoy, contributor to MultiChannel Merchant Brands have always sought to align themselves with the media and messaging most likely to prove influential among their core audiences. But these days, even the way in which consumers are influenced—and to what extent—is proving to be a defining trait of certain groups. In Resonate’s new State...
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Customer eCommerce Experience
by Marketing Charts Fully 93% of adults in the US and UK expect the online shopping experience to be at least equal to – if not better – than the in-store experience, according to results from Coveo’s 2022 Relevance Report [download page]. One of the main reasons for shopping online, per recent research from Morning Consult, is to...
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