Category

Retail
Brand Loyalty
by Marketing Charts People want their loyalty to brands recognized. So finds Cheetah Digital in its 2022 Digital Trends Report [download page] produced in association with Econsultancy. In fact, about 1 in 3 feel frustration when they receive messaging that doesn’t recognize their shopping or loyalty history, per the report. The study examines different reasons why consumers...
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Grocery Store Shopping
For brands looking to engage consumers amid another disruption, the key will be reducing risks, not just increasing value, according to Kantar. The past two years have been marked by nonstop disruptions to the status quo, from the coronavirus pandemic and political strife to Russia’s invasion of Ukraine. Now, consumers also face an inflationary cycle...
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CMO Digital Spend
by Marketing Charts One of the pandemic’s perceived long-term impacts for marketers is a greater focus on digital media, an understandable feeling given the ways in which the pandemic has led consumers to rely more on digital goods and services. Within this context, The CMO Survey’s latest report [pdf] examines the investments that senior marketers have made over the...
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New Mover Marketing
During a move, consumers are in the market to spend and it is in this pivotal time in their consumer journey that up to 90% of this segment is willing to try new brands and services. Watch this video clip with Luci Rainey, former SVP of Marketing at PODS and Comcast, and Anders Ekman, President of V12, as...
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Influencer Marketing
By Ericka Podesta McCoy, contributor to MultiChannel Merchant Brands have always sought to align themselves with the media and messaging most likely to prove influential among their core audiences. But these days, even the way in which consumers are influenced—and to what extent—is proving to be a defining trait of certain groups. In Resonate’s new State...
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Customer eCommerce Experience
by Marketing Charts Fully 93% of adults in the US and UK expect the online shopping experience to be at least equal to – if not better – than the in-store experience, according to results from Coveo’s 2022 Relevance Report [download page]. One of the main reasons for shopping online, per recent research from Morning Consult, is to...
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New Mover Marketing
Approximately 31 Million people move in America every year and these new movers are known for spending money, a segment that every business would love to capture. New movers are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. They are also using a variety of channels and research methods...
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Customer Experience
By Itai Miller, Kevin Neher, Rens van den Broek, and Tom Wintering, Mckinsey & Company To successfully enhance customer experience, companies need to build the right organizational capabilities and culture to plan, execute, and sustain the transformation. Key takeaways For companies to thrive, delivering best-in-class customer experiences is becoming increasingly important.Cultivating a culture of customer-centricity...
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Hyper Personalization
by Sailthru, Contributor to Marketing Dive Remember when hyper-personalization was a nice-to-have rarity? We don’t live in that world anymore. “Made-for-me” experiences have become the norm among consumers, and forgiveness for brands that fail to deliver those experiences is in short supply. Consumers of media content are no exception. In 2022 and beyond, profitable reader...
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Multi-Channel Marketing
By Inmar Intelligence, Marketing Dive It’s the hottest topic. The new “it” thing. You’ve either got it, or you don’t. And after asking more than 160 marketing professionals about their response to cross-channel — or “phygital” — shopping, we can tell the industry doesn’t quite get it. Now, that’s not entirely fair. As it turns...
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