Category

Retail
Personalization without cookies
By ClickZ Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strategy. In 2020, Google announced that it would be working to make third-party cookies obsolete. The initial goal was to do so in two years, but the transition has been slow as...
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Retail Email Marketing
By Marketing Charts Welcome emails have become popular among marketers, who cite them as being effective for engagement. This continues to be true for retailers, according to Bluecore’s 2022 Retail Ecommerce Benchmark Report [download page]. The study analyzed more than 35 billion campaigns and shopper data from global e-commerce brands to arrive at its conclusions. Among the first purchase...
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Retail Media Network
By Constantine von Hoffman, Contributor to MarTech.org One-quarter of retailers are generating more than $100 million in revenue from their media networks. Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers....
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mover marketing webinar
New research from V12 and Ascend2 finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. So, why are some marketers still on the fence about mover marketing? As with any type of marketing program, marketers face unique challenges when it...
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Shopping Trends of 2022
By Caroline Forsey, Hubspot Shopping habits have drastically changed over the past few years. For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays,...
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Consumers, Retailers, and the Journey to Purchase
Welcome to the Movers and Shakers video podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Jennifer Renaud Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like...
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multi-channel marketing strategy
By Marketing Charts Almost 1 in 4 marketers rate the success of their multichannel marketing strategy as “very successful” at achieving their objectives, while two-thirds rate it “somewhat successful,” according to a study [download page] from Ascend2 and its Research Partners. The survey was fielded among an audience skewed towards B2C marketing, with respondents primarily at companies...
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consumer preferences
By Marketing Charts About 2 in 3 consumers say they’re likely to be a loyal customer or purchase more when a brand is building personal relationships with them, according to a Movable Ink survey [download page] of respondents in the US, UK/Ireland and Canada. Almost half (46%), including 51% in the US, say that they trust brands...
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Email Marketing
By Marketing Charts Email has long been a driver of purchases among consumers, and new research from Digital Commerce 360 and Bizrate Insights suggests that it continues to hold sway over shoppers. In the survey of 1,015 online shoppers in the US, respondents were asked which of a variety of marketing efforts influence their decisions to make purchases...
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Mover Marketing Podcast
Movers & Shakers, a Podcast by V12 Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers. She believes brands need to become useful in the decision-making process....
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