First partnership brings information on homebuyers from Porch Group’s V12 Strategus said it is enabling the use of data from retail media networks to target connected TV ad campaigns. The first Retail Media Network to work with Strategus is Porch Group’s V12, which has data on U.S. homebuyers and people who are about to move....Read More

By Sumaiya Khalifa, Contributor to The Drum Tough economic times are ahead, demanding smart thinking from marketers in every domain. Here, Sumaiya Khalifa of agency Digital Ethos shares five tips for recession-ready email marketing growth. The email marketing landscape has changed a lot in recent years. What was once a tool for spammers and shady...Read More

By Marketing Charts People are attracted to discounts – they’re most likely to open retail emails with discounts, and to prefer loyalty programs that offer them. In fact, new research from Capterra indicates that most online shoppers will provide their email (85%), gender (70%) and name (60%) in exchange for discounts. In surveying almost 1,000 US online shoppers who...Read More

By Marketing Charts The national mover rate continues to decline, according to the Census Bureau, but even so, more than 27 million Americans moved last year. Movers make an attractive audience for marketers as big-spenders who are liberal with their brand loyalties. So who are they? A large portion are younger adults, according to V12’s 2022 New Mover Trends Report [download...Read More

By Marketing Charts The use of various social media platforms appears to be on the rise this year, according to an analysis of survey results [pdf] released by the Pew Research Center. YouTube and Facebook continue to lead the way as the most widely used, while Instagram nears adoption by half of the US adult population. In this latest...Read More

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Larisa: Can you talk a little bit about how Porch and V12...Read More

By My Total Retail Consumer anxiety persists amid soaring inflation. Consumer confidence slid in July to its lowest level since February 2021. According to the latest survey from the Conference Board, fewer Americans think conditions will improve over the next several months and more were pessimistic about their own financial prospects for the short term. To add...Read More

By Marketing Charts US digital retail media ad spending is forecast to grow by almost a third (31.4%) this year after shooting up by almost half (49.3%) last year, according to a recent forecast from Insider Intelligence. Indeed, retail media ad spend in 2024 is expected to be almost double last year’s total ($61 and $31 billion,...Read More

By Retail Leader The Path to Purchase Institute, a Retail Leader sister brand, recently published a research report titled “The State of Retail Media,” in collaboration with Criteo.  As retail media continues to grow and evolve, the Path to Purchase Institute sought out to take the pulse of the current state of retail media by fielding an online survey (during...Read More

By Marketing Charts More than 7 in 10 consumers read direct mail either immediately or the same day they receive it, and 62% report having taken some action after reading a direct mail piece, according to survey results [download page] from Lob. Here are 3 highlights from the report. 1. Direct Mail Favored When Consumers...Read More