Category

Retail
Retail Marketing
By Marketing Charts Retailers may be placing a heavier emphasis than consumers on website personalization, according to results from Sailthru’s 2022 Retail Personalization Index Retailer & Consumer Survey [download page]. Although consumers in the US and UK surveyed for the report said that website and email (each at 32% share of respondents) were the joint top channels...
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Marketing Tips
by Rebecca Wentworth, SharpSpring from Constant Contact Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 marketing tips to optimize your strategy this year, based on the latest trends:...
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email marketing
These simple methods will help you stay out of the spam folder, avoid the unsubscribe button, and ultimately drive more conversions By Greg Kimball, Contributor to Inc.com The onset of the Covid-19 pandemic brought about an email renaissance. And there’s no sign of it stopping anytime soon. A report conducted by my company, Validity’s State of...
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Customer Acquisition
By Marketing Charts Retailers are dealing with a range of risks to their 2022 sales objectives, including supply-chain constraints and new waves of COVID. One of their biggest risks – and the most widely-cited by digital-first retailers – is the rising cost of customer acquisition, according to a report [download page] from CommerceNext. A majority (57%) of...
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Social Media Commerce
By Forbes Agency Council Social media originally started as a platform to connect with others — now, it’s so much more than that. Social media sites have evolved into integral marketing channels and marketplaces where businesses can sell their products directly to consumers. Because “social commerce” is still relatively new, many brands are still learning...
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Email Marketing
By Ahava Leibtag, CMS Wire Email marketing is one of the most personal forms of digital marketing. In the wise words of Henry Ebarb, CEO and co-founder of Eightfold, “Getting access to someone’s contact information is about as close of a touch point as you can get to your customer.” When users opt in, your...
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CMO Budget
By Marketing Charts Senior marketers in the US continue to feel that their roles have increased in importance, per the latest edition of The CMO Survey. Roughly 2 in 3 (67.9%) surveyed in February reported that their roles have taken on new significance over the past year, a figure broadly similar to results from the February 2021...
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Brand Loyalty
by Marketing Charts People want their loyalty to brands recognized. So finds Cheetah Digital in its 2022 Digital Trends Report [download page] produced in association with Econsultancy. In fact, about 1 in 3 feel frustration when they receive messaging that doesn’t recognize their shopping or loyalty history, per the report. The study examines different reasons why consumers...
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Grocery Store Shopping
For brands looking to engage consumers amid another disruption, the key will be reducing risks, not just increasing value, according to Kantar. The past two years have been marked by nonstop disruptions to the status quo, from the coronavirus pandemic and political strife to Russia’s invasion of Ukraine. Now, consumers also face an inflationary cycle...
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CMO Digital Spend
by Marketing Charts One of the pandemic’s perceived long-term impacts for marketers is a greater focus on digital media, an understandable feeling given the ways in which the pandemic has led consumers to rely more on digital goods and services. Within this context, The CMO Survey’s latest report [pdf] examines the investments that senior marketers have made over the...
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