Category

Retail
2022 New Mover Trends
By Marketing Charts The national mover rate continues to decline, according to the Census Bureau, but even so, more than 27 million Americans moved last year. Movers make an attractive audience for marketers as big-spenders who are liberal with their brand loyalties. So who are they? A large portion are younger adults, according to V12’s 2022 New Mover Trends Report [download...
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Social Media Marketing
By Marketing Charts The use of various social media platforms appears to be on the rise this year, according to an analysis of survey results [pdf] released by the Pew Research Center. YouTube and Facebook continue to lead the way as the most widely used, while Instagram nears adoption by half of the US adult population. In this latest...
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Mover Marketing
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Larisa: Can you talk a little bit about how Porch and V12...
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Customer Loyalty
By My Total Retail Consumer anxiety persists amid soaring inflation. Consumer confidence slid in July to its lowest level since February 2021. According to the latest survey from the Conference Board, fewer Americans think conditions will improve over the next several months and more were pessimistic about their own financial prospects for the short term. To add...
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Retail Media
By Marketing Charts US digital retail media ad spending is forecast to grow by almost a third (31.4%) this year after shooting up by almost half (49.3%) last year, according to a recent forecast from Insider Intelligence. Indeed, retail media ad spend in 2024 is expected to be almost double last year’s total ($61 and $31 billion,...
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Retail Media
By Retail Leader The Path to Purchase Institute, a Retail Leader sister brand, recently published a research report titled “The State of Retail Media,” in collaboration with Criteo.  As retail media continues to grow and evolve, the Path to Purchase Institute sought out to take the pulse of the current state of retail media by fielding an online survey (during...
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Consumers and Direct Mail
By Marketing Charts More than 7 in 10 consumers read direct mail either immediately or the same day they receive it, and 62% report having taken some action after reading a direct mail piece, according to survey results [download page] from Lob. Here are 3 highlights from the report. 1. Direct Mail Favored When Consumers...
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social media marketing
By Practical Ecommerce Marketing funnels help map the customer journey from awareness to post-purchase advocacy. Understanding the different stages helps brands devise messaging and content. An ecommerce business could have a well-designed website and informative case studies, product videos, and sales content but no strategy for the overall journey. The result is lower sales. In...
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2 things to market to movers
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Jennifer Renaud Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft...
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Millennials Online Search
By Marketing Charts “Search and discovery methods are branching out,” declares GWI in its latest report [download page] on the US Millennial population. The study finds that while search engines remain the most popular way for Millennials to search for things online, their use has stagnated while others have climbed. Based on a Q1 2022 survey of...
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