Category

Retail
Email Marketing
by V12 Email marketing continues to be a top performing channel for marketers.  Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post. For every dollar brands invest in email marketing, they receive 42 dollars in...
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Shopper Data
by Marketing Charts With global e-commerce sales growing by nearly a one-quarter last year, brands are upping their investment in e-commerce in 2021. Per a report [download page] from YOTTAA, on average brands are investing 53% more in e-commerce initiatives this year than they did in 2020. For close to two-thirds (64%) of the e-commerce executives surveyed, a...
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Online Marketing
by Udayan Bose, contributor to Total Retail For the first time in history, NRF Chapter 1 went virtual. The highly anticipated event saw industry leaders reflect on one of retail’s most turbulent years to date. Consumer shopping behaviors changed seemingly overnight: in-store foot traffic shrunk at an alarming rate, e-commerce and mobile shopping trends boomed, and spending...
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omnichannel marketing
by Forbes Whether through branded content on social media or print ads for specific products, consumers often first encounter a company through its marketing efforts, and reaching target customers both online and offline is integral to a brand’s success today. However, if these strategies aren’t aligned, the messaging at different touch points can be diluted...
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Loyalty Marketing Video
Loyalty Marketing: Do consumers expect marketers to deliver personalization based on their preferences? Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target and retain...
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Loyalty Marketing
Loyalty Marketing: How do companies who do well at loyalty marketing organize around data-driven initiatives? Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target...
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eCommerce Marketing
by Marketing Charts While COVID-19 negatively impacted many industries in 2020, e-commerce thrived, with a global study [download page] by WARC reporting that in the US alone, e-commerce experienced a “10-year growth spurt” in a matter of eight weeks. On the whole, there is an expectation that the shift towards shopping online is here to stay. Two-thirds...
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Loyalty Marketing
How have changes in technology affected loyalty marketing? Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target and retain your most loyal customers. Click here...
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Retail Marketing
by Jim Yu, contributor to ClickZ Where should retailers focus their efforts heading into 2021? 30-second summary: The shift to online shopping was already well underway pre-pandemic.Consumers are taking advantage of expanded service offerings to get the products.Customers see digital and in-store as two facets of the same experience.People are looking for brands to deliver...
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Loyalty Marketing
Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target and retain your most loyal customers. Click here to learn more.
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