Category

Retail
Retail Media Network
By Constantine von Hoffman, Contributor to MarTech.org One-quarter of retailers are generating more than $100 million in revenue from their media networks. Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers....
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mover marketing webinar
New research from V12 and Ascend2 finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. So, why are some marketers still on the fence about mover marketing? As with any type of marketing program, marketers face unique challenges when it...
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Shopping Trends of 2022
By Caroline Forsey, Hubspot Shopping habits have drastically changed over the past few years. For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays,...
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Consumers, Retailers, and the Journey to Purchase
Welcome to the Movers and Shakers video podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Jennifer Renaud Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like...
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multi-channel marketing strategy
By Marketing Charts Almost 1 in 4 marketers rate the success of their multichannel marketing strategy as “very successful” at achieving their objectives, while two-thirds rate it “somewhat successful,” according to a study [download page] from Ascend2 and its Research Partners. The survey was fielded among an audience skewed towards B2C marketing, with respondents primarily at companies...
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consumer preferences
By Marketing Charts About 2 in 3 consumers say they’re likely to be a loyal customer or purchase more when a brand is building personal relationships with them, according to a Movable Ink survey [download page] of respondents in the US, UK/Ireland and Canada. Almost half (46%), including 51% in the US, say that they trust brands...
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Email Marketing
By Marketing Charts Email has long been a driver of purchases among consumers, and new research from Digital Commerce 360 and Bizrate Insights suggests that it continues to hold sway over shoppers. In the survey of 1,015 online shoppers in the US, respondents were asked which of a variety of marketing efforts influence their decisions to make purchases...
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Mover Marketing Podcast
Movers & Shakers, a Podcast by V12 Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers. She believes brands need to become useful in the decision-making process....
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Consumer Data
By Michael D. Fisher, Ed.D., Chief Executive Officer of 3radical, and Marc Rosenstock, Head of Marketing and eCommerce for FKA Brands. Thanks to an inward-looking and stressed global population, the health and wellness market has exploded in the last two years. Even the Global Economic Forum stated mid-pandemic that ‘wellbeing’ is a “public health must,” and a...
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Single Source of Truth
By Marketing Charts Marketers are generally fairly pleased with the success of their marketing attribution efforts, with about 1 in 5 rating them very successful and an additional 7 in 10 somewhat successful. Over the coming year it seems as though they’ll be focusing on strategies and hoping to find an elusive unified data source...
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