Category

Retail
Consumer Engagement Social Media
By Marketing Charts Consumers say their favorite brands reward them for their loyalty. Some also enjoy taking advantage of incentives offered by brands on social media, although brands could be doing more, according to a report [download page] from Clarus Commerce. Overall, 39% of the 2,500 US consumers surveyed in late February said they have not engaged with a brand...
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Movers & Brand Building
Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers. She believes brands need to become useful in the decision-making process. The key to uncovering all these riches...
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Offline line and Online channels
By Marketing Charts CMOs around the world are splitting their budgets between brand awareness and engagement (50.1% share) and performance media (49.8%), according to Gartner’s State of Marketing Budget and Strategy 2022 report [download page]. And while those in the US continue to prioritize digital over traditional advertising in terms of spending growth, Gartner’s study reveals a rebound in...
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Retail Customer Acquisition
By Marketing Charts Retailers are not faring as well in their acquisition marketing efforts this year as they have in recent years, according to new research [download page] from CommerceNext. Some 57% say that their acquisition marketing efforts are meeting or exceeding expectations year-to-date; while that’s a solid result, it’s down from 65% who said the same...
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Retail Media Network
By Jason Goldberg, Contributor to Forbes Amazon released its Q4 earnings on February 3, which included the disclosure that Amazon had sold $31.1 billion in ads on its platform in 2021, making Amazon a bigger advertising platform than YouTube. Two weeks later, on February 17, WalmartWMT -1.9% released its Q4 earnings, including a disclosure that it had sold...
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Email Marketing Mover Strategy
As a marketer, you’ve probably heard the saying – “Email will never die.” Email has been around for decades, and it isn’t going anywhere. Like texting and social media, email is an integral part of modern-day communication. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful...
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Retail Media Network
Gary Drenik, Contributor to Forbes The retail industry has faced rapid changes in recent years, which have been accelerated by the pandemic. Ecommerce has surged across nearly every brand category, and consumers’ purchase habits have settled into a new shopping normal.  I have been a privacy advocate for nearly 2 decades and have written frequently...
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Social Media Marketing
By Marketing Charts Organic search and social media marketing are the most commonly used channels by Fortune 500 marketers, according to a study [pdf] from the Loyalty Research Center. They’re also perceived to be the channels most impacted by the trend against cookies as well as the channels to which marketers are most likely to be devoting...
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marketing data
by Anthony Vargas, AdExchanger You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But what exactly is first-party data? How does it differ from second-party, third-party and zero-party data? And what makes first-party data more suited to a privacy-centric ad experience? Defining first-party data First-party...
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Shopping Brand Loyalty
By Marketing Charts US consumers are trying out different brands and retailers at a greater rate than at any point since the beginning of the pandemic, according to recently-released survey results from McKinsey. And what’s more, those who have done so intend to incorporate their behavior into their routines. Among the US adults surveyed in February, fully...
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