Category

Retail
Social Media Spend
By Digital Information World According to the latest report released by digital marketing agency Pathmatics, the overall ad spend in the United States alone has gone up by 5% in the third quarter of the ongoing year. Despite brands going through an economic crisis, it appears that the digital ad spending sector is doing pretty well,...
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CTV Advertising
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Luci:...
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Retail Media
By eMarketer We’re predicting that retail media is the third big wave of digital advertising, following in the footsteps of search and social. Here’s what you need to know about one of this year’s biggest topics: 1. Retail media is growing fast. According to our forecast, US digital retail media ad spending will grow 31.4% to reach $40.81...
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Connected TV
First partnership brings information on homebuyers from Porch Group’s V12 Strategus said it is enabling the use of data from retail media networks to target connected TV ad campaigns. The first Retail Media Network to work with Strategus is Porch Group’s V12, which has data on U.S. homebuyers and people who are about to move....
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Email Marketing
By Sumaiya Khalifa, Contributor to The Drum Tough economic times are ahead, demanding smart thinking from marketers in every domain. Here, Sumaiya Khalifa of agency Digital Ethos shares five tips for recession-ready email marketing growth. The email marketing landscape has changed a lot in recent years. What was once a tool for spammers and shady...
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Consumers coupons and discounts
By Marketing Charts People are attracted to discounts – they’re most likely to open retail emails with discounts, and to prefer loyalty programs that offer them. In fact, new research from Capterra indicates that most online shoppers will provide their email (85%), gender (70%) and name (60%) in exchange for discounts. In surveying almost 1,000 US online shoppers who...
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2022 New Mover Trends
By Marketing Charts The national mover rate continues to decline, according to the Census Bureau, but even so, more than 27 million Americans moved last year. Movers make an attractive audience for marketers as big-spenders who are liberal with their brand loyalties. So who are they? A large portion are younger adults, according to V12’s 2022 New Mover Trends Report [download...
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Social Media Marketing
By Marketing Charts The use of various social media platforms appears to be on the rise this year, according to an analysis of survey results [pdf] released by the Pew Research Center. YouTube and Facebook continue to lead the way as the most widely used, while Instagram nears adoption by half of the US adult population. In this latest...
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Mover Marketing
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Larisa: Can you talk a little bit about how Porch and V12...
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Customer Loyalty
By My Total Retail Consumer anxiety persists amid soaring inflation. Consumer confidence slid in July to its lowest level since February 2021. According to the latest survey from the Conference Board, fewer Americans think conditions will improve over the next several months and more were pessimistic about their own financial prospects for the short term. To add...
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