By Christine Alemany, Harvard Business Review Seventy-nine percent of Americans are troubled by companies’ usage of their personal data. In fact, 62% of Americans are so cynical about the state of data privacy in this country that they consider it impossible to move through everyday life without having their data collected and used. To be sure, their anxiety is...Read More
By Marketing Charts Socio-economic topics are set to have a significant impact on marketing strategies this year, with inflation one area that has caused changes in marketers’ approach. A recent survey from Vericast, conducted by Forrester Consulting, found that most marketers have adjusted their advertising programs as a result of the current environment. Some ways...Read More
By Marketing Charts Kantar recently declared that “Streaming has gone full circle, once being the destination to avoid Cable TV ads, to increasingly relying on ads to drive growth.” Indeed, the popularity of so-called FAST services (free, ad-supported TV streaming services) continues to expand, according to a study [excerpt download page] from Hub Entertainment Research. The latest...Read More
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Luci:...Read More
By Marketing Charts Almost two-thirds (64%) of American adults think that the rate of inflation will rise to some extent this year, although that figure trails the global average of 69%, with those in Singapore, South Africa and Argentina the most pessimistic. That’s according to a report [pdf] from Ipsos, which examined attitudes to inflation and household...Read More
By Exchange Wire Next up in ExchangeWire’s 2023 Predictions series is one of ad tech’s hottest topics: Retail media. A market that has been a decade in the making, Retail media represents a completely untapped opportunity for the ad tech industry. How will the industry navigate the area in 2023? Industry experts share their thoughts. Data-rich...Read More
By Marketing Charts One in 4 media ad buyers is currently investing in retail media network (RMN) advertising, while an additional 36% are considering doing so, according to an IAB report. Based on a survey of 223 buy-side ad investment decision-makers, primarily at brands and agencies, the report reveals that those currently investing in RMN advertising...Read More
By Sara Lebow, Insider Intelligence Mcommerce growth is slowing, but mobile’s importance isn’t going anywhere. The channel is vital for commerce on social platforms, retailer apps, and mobile browsers. But as digital tools enter retail spaces, mobile will prove important for more than just mcommerce sales. 1. Mcommerce is bigger than ever, but it’s not...Read More
By Marketing Charts Google may have delayed third-party cookie deprecation, but 6 in 7 marketers and publishers believe Google will eventually sunset them whether in 2024 or after, according to a report [download page] from Lotame. As a result, urgency is growing among both groups to select identity solutions. In this latest report, 37% of marketers surveyed...Read More
By Krista Neher, Forbes Councils Member Many businesses are already mapping out their digital marketing plans for 2023 and beyond. Smart businesses are looking for the latest trends to incorporate to maximize their results and impact. Here are some of the biggest trends impacting digital marketing that can help grow your success. 1. The Metaverse...Read More
