New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report by Porch and V12, conducted by The Harris Poll, unveiled several profound insights on millennial new movers. Now, with the influx of millennials entering the homebuying market, our data showcases when millennial new movers are making purchases,...Read More
by V12 The Ultimate Guide to Turning New Movers into New Customers When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. New mover marketing focuses exclusively on marketing...Read More
by Marketing Charts Moving almost always entails incurring expenses – and a lot of the time those expenses are more than anticipated. A recent report [download page] from V12 and Porch looks at what items and services new movers are buying when they move and what would entice them to try a new brand or company. In...Read More
Unpacking 2021’s New Mover Trends New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. In partnership with Porch Group, V12 commissioned The Harris Poll to launch our annual New Mover Trends Survey. ...Read More
The pandemic changed a lot for Americans – the way we work, socialize, shop – and move. As many as 9 million people in the U.S. have moved since the covid-19 pandemic began. Examining these moving trends show that this mass migration was different from previous years – largely in part due to the widespread effect of the virus. For...Read More
Leveraging rich data allows brands to distinguish between potential movers who have their homes listed and those who are not moving. by Andy Frawley, Adweek With over 30 million people in the U.S. moving each year (and likely even more due to the pandemic) and spending on average $9,000 per move, mover marketing is a significant revenue...Read More
