Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Anders Ekman Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and...Read More

Movers & Shakers, a Podcast by V12 Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers. She believes brands need to become useful in the decision-making process....Read More

Movers & Shakers, a Podcast by V12 This new research study, conducted by V12 and Ascend2, explores the 2022 Marketer’s Perspective on Mover Marketing Report.  Check out this episode to learn how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. Did you know? 41% of organizations who have a mover marketing strategy...Read More

Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers. She believes brands need to become useful in the decision-making process. The key to uncovering all these riches...Read More

As a marketer, you’ve probably heard the saying – “Email will never die.” Email has been around for decades, and it isn’t going anywhere. Like texting and social media, email is an integral part of modern-day communication. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful...Read More

Movers & Shakers, a Podcast by V12 During a move, consumers have a high propensity to interact with new brands and also are more likely to spend on new products and services. And how your company predicts and engages with that new mover is of growing importance. Today, new mover marketing is a powerful, highly...Read More

Gen Z New Mover Report Gen Z refers to the current generation, who according to the Pew Research Center, consists of people born between 1997 and 2012. The oldest of this generation are now turning 25 years of age, marking a time when many are now out of college, getting married, and beginning to start...Read More

By Marketing Charts The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% of Americans (or about 27.1 million) moved last year, per the Census Bureau. Past research has shown that people going through life changes make attractive targets for marketers, so it’s...Read More

When people move, they’re faced with several major purchase decisions. As a result, these consumers are more likely to try new brands for various products and services. What is your brand doing to engage with this lucrative audience? New mover marketing is a powerful, highly predictive omnichannel tool that has evolved to be a key...Read More

When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? A joint study by V12 and Ascend2 shines a light on it. By Karthik Kashyap, Contributor to ToolBox Mover marketing...Read More