Category

Mover Marketing
MoverMarketing
When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? A joint study by V12 and Ascend2 shines a light on it. By Karthik Kashyap, Contributor to ToolBox Mover marketing...
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New Mover Marketing
By Ray Schultz, MediaPost One of the classic maxims of direct marketing was that new movers are the best prospects for almost anything. They’re moving — they need things. It’s still true, judging by The 2022 Perspective on Mover Marketing, a study from V12, a Porch company, conducted by Ascend2. Over half of all brands...
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Millennial Movers
When consumers move, they’re in-market to purchase a variety of items and services. David Krane, Senior Research Analyst from The Harris Poll, joined us on our webinar, Marketing to the Millennial Mover, to reveal what items millennials are purchasing in the first 12 months of moving and how their spending habits compare to other generations of moving consumers....
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Millennial Movers
Article originally appeared on Retail TouchPointsby Anders Ekman, President of V12 Moving to a new home is one of the most economically impactful life triggers. With more than $11,000 on average spent per move, new movers present a major opportunity for retailers to boost customer acquisition and drive revenue. One of the most powerful forces...
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Home Buying Statistics
Purchasing a home is one of the biggest investments a consumer makes, unleashing a flurry of economic and spend activity. In fact, movers represent a $170B audience as they spend across numerous products and services before and after the move. Take a look at this list of home-buying statistics for 2022 for more insight into...
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New Mover Marketing
During a move, consumers are in the market to spend and it is in this pivotal time in their consumer journey that up to 90% of this segment is willing to try new brands and services. Watch this video clip with Luci Rainey, former SVP of Marketing at PODS and Comcast, and Anders Ekman, President of V12, as...
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New Mover Marketing
Approximately 31 Million people move in America every year and these new movers are known for spending money, a segment that every business would love to capture. New movers are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. They are also using a variety of channels and research methods...
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Top Reasons for Moving 2021
Americans move more frequently than people in almost every other place in the world. According to data from the U.S. Census Bureau, the average person in the United States moves residences more than 11 times in his or her lifetime. So why do people move? According to the 2021 New Mover Trends Report from Porch and V12, Americans...
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millennial movers
Millennials are now the largest generation of homebuyers in the U.S. But, with prices for homes reaching record-highs, millennials are increasingly turning to fixer-upper homes as an affordable way to embark on the journey of homeownership. According to Bank of America’s sixth annual millennial home improvement survey, more than three-quarters (82%) of millennials say they’re most likely...
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new mover marketing
During a move, consumers are in the market to spend and it is in this pivotal time in their consumer journey that up to 90% of this segment is willing to try new brands and services. They buy supplies, make home repairs, shop for insurance, change internet, sign up at new gyms and visit new grocery...
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