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Artificial Intelligence
by Beatrice Mcgraw, Digital Marketing Manager at international B2B marketplace ExportHub. Artificial Intelligence Marketing (AIM) provides superior solutions to bridge the gap between analytics and execution. It is the process of going through massive piles of data to originate positive results. As per the courtesy of Forbes, retailers invested around 5.9 billion US dollars on...
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Third-Party Cookies
by Carly McCrory, Stryve Marketing Marketers have been using cookies since their development 26 years ago. They’ve been a critical tool in allowing us to understand consumer behavior and target users effectively. As public concerns about privacy and security continue to grow, cookies have been under fire throughout the decade. With Google’s most recent announcement...
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Automotive Marketing
by Leilani Wertens, UpCity How big of an impact can your marketing strategy have on your success this year? Quite a bit, actually. Most automotive consumers don’t have a concrete idea of what they want when they begin the shopping process. Only 32 percent of shoppers know exactly what they wanted at the beginning of their journey....
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Retail Marketing 2020
by Marketing Evolution With 2020 upon us, consumer-facing industries are creating and implementing next-generation marketing strategies to improve customer experience this year. Already, customers are capable of making purchases at any time and place, giving them a considerable amount of control over their path to purchase. To stay relevant with these consumer-centric trends in retail,...
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Marketing Data
3 Ways Data Will Shape Marketing in 2020 and Beyondby Stephen Mello, Localytics Data. Data is the center of so much going on in our business operations these days. So much potential and benefit; yet do we see marketers truly harnessing the power of data to impact customer experience? What is going to shape marketing...
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Next Best Action
by Shopkick.comBrands are quickly learning that next best action marketing is one of the most effective ways to leverage consumer data. Next best action marketing is the evaluation of a consumer’s past behavior, recent actions, interests, and needs to identify the most effective action in terms of marketing efforts. Gallup analysts found that companies which apply the principles of...
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Return on Experience X Engagement is a quantifiable way of proving the business aspect of your marketing efforts.
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Atomic Moments of Truth have the power to create or destroy business value. Every moment is an opportunity to impact Engagement and Experience.
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