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third-party cookies
by Rebecca Sentance, contributor at Econsultancy With Google Chrome planning to block third-party tracking cookies by 2022, the demise of the third-party cookie is looming on the horizon. But new research from Econsultancy’s Future of Marketing Report suggests that few marketers still understand the implications of the crackdown – or have a plan in place for how...
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holiday shopping trends 2020
by criteo.com Marketers often look at last year’s holiday trends to understand how to plan this year’s advertising campaigns. But looking to the past—like what happened during Black Friday 2019—won’t be enough to prepare for Holiday Season 2020. So this time around, we decided to go right to the source of holiday trends 2020: shoppers...
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Next Best Action
In this short video clip, our panel discusses the decline of cookies and the future of the new marketing ecosystem in a cookie-less world. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can...
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omnichannel marketing
by Marketing Charts When it comes to a multichannel campaign, certain channels can prove more successful than others at reaching specific target audiences. But marketers should keep in mind the benefits of direct mail, with a 12% increase in good or very good response rates to multichannel campaigns reported when direct mail is part of the...
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Brand Srategy
by Marketing Charts CMOs’ approach to strategy and budget has been necessarily impacted by the COVID-19 crisis. According to Gartner’s annual CMO Spend Survey [download page] for 2020, their priorities are changing, and almost half of CMOs (44%) face budget cuts this year. Here’s how marketing leaders are prioritizing capabilities and metrics right now. CMOs’ Most Vital...
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Marketing Statistics 2020
by Marketing Charts Since the COVID-19 pandemic began, customer behavior has changed, presenting companies with the challenge of how and where to communicate with their customers and prospects during this unusual time. This has brought about a shift in how marketing is viewed by companies, with some 62% of top marketers saying that marketing has become...
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Business Growth 2020
by Larisa Bedgood, V12 In 2020, marketers are looking to achieve significant growth with more direct-to-consumer marketing tactics, connected customer experiences, and diversified products and offerings. They also are aligning their efforts with sales initiatives and strategies to drive company growth. This is according to a survey by Datorama. This survey was conducted before the...
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Agile Strategy
by By Kate Lee, Brimstone Consulting When Andy Frawley took on the roles of Chief Executive Officer and Vice Chairman of the Board of Directors in July 2018, V12 faced several challenges, including business inefficiencies stemming from a recent merger and inapt product and go-to-market strategies. In an environment of sustained, systemic disruption due to the COVID-19...
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Customer Data Platform
by Marketing Charts The use of a customer data platform (CDP) has become a staple for marketing teams wanting to achieve unified and data-driven customer management. According to recent research from Advertiser Perceptions, marketers are turning to CDPs for better customer engagement and enhanced digital advertising, among other benefits. Respondents had several objectives in mind with varying...
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Data Marketplace
by Dan Scudder, CEO of Highland Math Third-party data has been under pressure over the last 12-months. CCPA regulation has increased scrutiny on data privacy.  Industry organizations such as the IAB are developing increased transparency tools through their data labeling initiative.  And major publishers such as The New York Times have announced a transition away...
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