by Marketing Charts About half of marketers say they use an Agile marketing approach to at least some extent. This is per a survey conducted by AgileSherpas, which looks at how Agile marketing is being used – as well as its benefits. The report indicates that there has been an increase in the adoption of Agile marketing...Read More

by Chief Marketer Social media as a marketing channel has come a long way—from “nice to have” to “must-have.” More than a third of executives recently surveyed by The Harris Poll for Sprout Social declared that devoting more resources to social media marketing was “absolutely essential.” Another 44 percent deemed it “very important.” And businesses...Read More

by Rimma Kats , contributor to eMarketer For digitally native brands, 2020 was a hard year, especially as the pandemic shifted shopping priorities to essential goods. Even so, collectively, these brands saw increased growth—and more than we expected. Last year, their direct-to-consumer (D2C) ecommerce sales rose by 40.0%, an upward revision from our earlier estimate...Read More

by Jared Atchison, Contributor to Business 2 Community When it comes to growing your business, you can’t go wrong with email marketing. Recent reports show that, on average, email offers a staggering 4,400% return on investment (ROI), which makes it one of the most profitable ways to connect with customers. As you build rapport with...Read More

by Charlie Heitzig, Contributor to Multi Channel Merchant The cookie jar will soon be empty. Or at least most third-party cookies will be gone, and then where will brand interactions be? It’s true. Apple and Mozilla have already eliminated those tasty crumbs of data that identify users’ computers when they’re online. They’re also at the core...Read More

by MarketingCharts CRM, digital behavior and product-level purchases are the top data sources for large companies, according to a report [download page] from Nielsen. The report looks to the future to how companies can continue to adapt via their data and measurement capabilities. In the survey of 260 marketing professionals fielded between October and December 2020, respondents...Read More

by Chemi Katz, contributor to Multi Channel Merchant The impact the pandemic has had on ecommerce is enormous, with records and predictions for 2020 already shattered. With trends set to outlive the pandemic itself, ecommerce brands are reckoning with an increasingly competitive online landscape in which consumers are more than willing to change their brand loyalties if it means...Read More

by Marketing Charts Since the start of the COVID-19 pandemic there has been an increase in consumers who say they use mobile apps from companies they do business with. A study [download page] from Broadridge found that this is especially true among Millennials (67%) and Gen X (57%) consumers, but some Baby Boomers (32%) have also increased...Read More

by V12 We often hear about the customer experience but what does it really mean and why is it so important?  Basically, customer experience boils down to all the interactions a consumer has with your brand.  This can include interactions on your website experience, with customer service, during purchase and check-out, through email, a mobile...Read More

by Dhruv Mehta, Contributor to MultiChannel Merchant Have you ever wondered what omnichannel shoppers expect from your ecommerce store? Consider Paul, who visits your website to buy a new pair of shoes but decides to hold off the purchase for some time. Later, while browsing through his feed on Instagram, he clicks on your advertisement...Read More