Category

General
Direct Mail Marketing
By Alan Sherman When many of us think about marketing these days, it’s all about digital marketing. How heavily should we be invested in paid search vs. display vs. social? How many email campaigns will our customers bear before opting out? Does our website need a content overhaul to better drive organic search? What is...
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Marketing Data
by Edward Thomas, Contributor to Digital Doughnut The big data era has given rise to emerging technologies to understand the world. According to the analytics insights report, big data has been estimated to grow by the CAGR of 10.9% from 2019 to 2023. The big data market will soon be US$301.5 billion. Here we are...
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customer experience
by Christine Moorman and Katherine Lemon, AMA.org How to develop the proper build for a successful customer experience implementation journey Critics say customer experience (CX) investments don’t pay off, pointing to a combination of media hype, weak skills and organizational complexities that paint a sobering portrait of returns. In October 2019, Forrester predicted that 2020 would be...
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Email Marketing 2020
by V12 Did you know that email marketing is about 40 years old?  The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today,...
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Customer Experience
by Marketing Charts Just 1 in 8 customers would recommend a company after they experienced very poor customer experience according to recent data [download page] from XM institute. Here’s a look at what else the report uncovered on the ROI of customer experience when it comes to consumer loyalty. Consumers are clearly attracted to loyalty programs, but what...
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Digital Analytics
by Marketing Charts Some 86% of marketing decision-makers consider predictive analytics to be critical or very important to their firm’s marketing objectives, according to a report [pdf] from Google and Forrester Consulting. The study, exploring the future of analytics, finds that while firms are making progress with their tools and capabilities, there is some room for improvement....
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Customer Journey Mapping
by Mary Dolan, contributor to Business 2 Community When it comes to marketing, you’ve probably lost count of how many times you’ve heard the word “customer.” Or the word “journey.” Heck, you may have even heard the term “mapping” more than a few times. Taken individually, these words may feel a little tiresome. But together?...
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third-party cookies
By Rebecca Sentance, Econsultancy With Google Chrome planning to block third-party tracking cookies by 2022, the demise of the third-party cookie is looming on the horizon. But new research from Econsultancy’s Future of Marketing Report suggests that few marketers still understand the implications of the crackdown – or have a plan in place for how to do...
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micro-moment marketing
by Deni Kaziyska, contributor to Digital Doughnut The journey for the modern consumer has evolved to a point where a simple buyer persona research is not enough. Implementing Micro-Moments research will help companies to achieve outstanding results, to attract new customers, and drive sales.  Today’s customer interactions with brands have multiplied in comparison to a...
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Customer Loyalty
by MarketingCharts More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in Bond’s latest annual Loyalty Report [download page] for 2020. The report takes a look at how brands can best encourage loyalty from members, as well as the benefits they are likely to see with membership...
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