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Data Quality Video
Watch this short video clip on how data quality technologies are evolving – from our Next Best Action discussion with Sima Vasa, CEO & Founder of Infinity Squared and Anders Ekman, President of V12. Contact us to learn how you can boost your success by getting your data in order. Click here to learn more.
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Loyalty Marketing Video
Loyalty Marketing: Do consumers expect marketers to deliver personalization based on their preferences? Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target and retain...
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Email Marketing
Email remains one of the most used and effective marketing channels.  When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Some of the key findings from the (2019)...
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B2B Marketing
by Marketing Charts Some 4 in 10 B2B event organizers plan to hold a virtual event in 2021, according to a new report [download page] from the Center for Exhibition Industry Research (CEIR) on trends in the virtual event space. Based on a poll of more than 340 executives at organizations running or managing physical, in-person B2B...
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Social Media Marketing
by Phoebe Jowett, Contributor to Digital Doughnut First, we should start by addressing the elephant in the room: 2020. I think it’s safe to say none of us will be sad seeing the back of that year. But while 2020 brought us a year of sadness, change, and isolation, a lot of good has come...
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Marketing Priorities
by Marketing Charts Even before the pandemic, consumers were looking for convenience across most facets of their shopping experiences, but after the COVID-19 outbreak, the need for convenient and safe ways to shop have become essential. B2C marketers are very much aware of this demand, per data [infographic] from Iterable, which looks at the primary business concerns of...
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Data Quality Video
Watch this short video clip on the value of both traditional and unstructured data – from our Next Best Action discussion with Sima Vasa, CEO & Founder of Infinity Squared and Anders Ekman, President of V12. Contact us to learn how you can boost your success by getting your data in order. Click here to learn...
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Email & Social Media Marketing
by Bharadwaj Sharma, Contributor to Business 2 Community According to a study, more than 90% of users within the age bracket of 18-34 years follow brands on social media and 91% rely on email marketing. Emails with personalized subject lines generate 70% open rates and 50% lead generation opportunities. A potential prospect needs to come...
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Email Marketing
by Marketing Charts Email has a proven track record of driving sales — even more so than other popular online channels. And, it looks like marketers are showing no sign of stepping back from using this effective channel in the near future, with close to three-quarters of the almost 300 marketers surveyed [download page] by Ascend2 and its research...
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Loyalty Marketing
Loyalty Marketing: How do companies who do well at loyalty marketing organize around data-driven initiatives? Watch this short clip from our Next Best Action thought leadership discussion with David Slavick and Jay Weinberg of Ascendant Loyalty; and Anders Ekman, President of V12. Contact us to learn how V12 and Ascendant Loyalty can help you target...
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