Category

General
Connected TV
By Marketing Charts Pay-TV providers have been steadily shedding subscribers for several years now: Leichtman Research Group (LRG) data indicates that the top providers (representing about 93% of the market) accounted for 76.1 million subscribers at the end of last year, down from more than 95 million during 2014. The result of those losses, combined with increased likelihood to...
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Email Marketing Best Practices
The Email Marketing Best Practices Guide outlines standard best practices that enhance email communications, including recommendations to ensure your emails stand out in crowded inboxes and generate ROI.  Key topics include: Setting Email Campaign GoalsLearn about the different types of campaign goals and how to target a specific audience with personalized messaging. Core ComponentsLearn about the...
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Connected TV
By Masha Abarinova, Fierce Video Connected TV users are embracing ads as streaming continues to trend towards ad-supported content, according to new findings from LG Ads Solutions. The study indicated 80% of consumers use ad-supported models of CTV, with 67% preferring those models over subscription-based CTV services. What’s more, consumers are unloading their subscription count, as 30% of...
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third-party-cookies
By Tara DeZao, Contributor to AdExchanger After its latest deadline extension, Google is slated to deprecate third-party cookies in Chrome in late 2024, a move that has drawn cheers, jeers and everything in between from every corner of MADTech.   Currently, the Chrome browser sees upward of 60% of the internet’s total traffic, more than the popular...
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Apple Privacy Changes
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. Luci:There’s...
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Social Media Marketing
By Marketing Charts The use of various social media platforms appears to be on the rise this year, according to an analysis of survey results [pdf] released by the Pew Research Center. YouTube and Facebook continue to lead the way as the most widely used, while Instagram nears adoption by half of the US adult population. In this latest...
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Consumer Privacy
From GDPR, CPPA and ADPPA, here’s all the information marketers should know. By Jacqueline Dooley, Contributor to MarTech The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was...
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data driven marketing
By Ronan Shields, contributor to Digiday Despite rhetoric from advertisers about investing in first-party data as privacy laws erode traditional means of targeting — the reality is much more difficult, according to a recent survey on programmatic attitudes. “Whilst 2021 showed first-party data was the priority for advertisers, agencies, and publishers in 2021, this is now...
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Customer Journey
By Rich Hein, Contributor to CMS Wire Brands must ensure customer journeys are as accurate and relevant as possible so customers and prospects can be guided into the appropriate parts of the funnel. Consumers have more options than ever to engage with a brand, and those customers are more sophisticated and digitally savvy than ever...
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Data Quality
By Marketing Charts One of the hallmarks of a data-driven organization is trust in the quality of data. Having confidence in data quality can translate into confidence in business growth, as 91% of leaders surveyed by Experian [download page] report that data quality investments have positively impacted business growth. Marketers have had some difficulties ensuring high-quality data necessary to...
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