By Marketing Charts Despite continued investments in data-driven marketing, problems persist. In fact, 84% of B2C marketers surveyed by Pecan for a new report [download page] agree that despite all the customer data their company gathers, it’s still difficult to make day-to-day data-driven decisions and take action. This has been a longstanding problem, attributed in part to data...Read More

By Fierce Video Ad spending growth is expected to slow down in 2023, but buyer investment in connected TV is still projected to see double digit increases compared to 2022, according to new outlook research from IAB. Overall spend for the ad market is projected to grow 5.9% year over year, based on an IAB...Read More

By Kevin Tierney, Contributor to Critical Hit Technology The social media landscape is constantly evolving. Based on customer appeal and future expansion, social channels’ functionalities are continually changing. If you are searching for new, inventive methods to connect with your target audience, this constant change also offers a fantastic opportunity. Here are some of our social...Read More

By Percy Hung, Contributor to Forbes Beginning in early 2020 and raging through 2022, the Covid-19 pandemic has forced the lives of people to undergo a facelift. The seismic shift toward online shopping, in particular, has had profound impacts on businesses across the globe. Against this backdrop, this article explores three online shopping trends to...Read More

By Marketing Charts A slim majority (55%) of US adults report being at least somewhat willing to pay for a premium subscription to skip ads on various platforms, according to survey results [download page] from Quantilope. It’s likely they’re more apt to pay to skip ads on some platforms than others, given how they feel about different...Read More

By Digital Information World According to the latest report released by digital marketing agency Pathmatics, the overall ad spend in the United States alone has gone up by 5% in the third quarter of the ongoing year. Despite brands going through an economic crisis, it appears that the digital ad spending sector is doing pretty well,...Read More

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Luci:...Read More

By Marketing Charts Marketers are still struggling to take all the data they have and translate it into insights and action. That hasn’t stopped them from collecting more of it from diverse sources, according to Salesforce’s 8th State of Marketing Report [download page]. The survey, fielded among 6,000 marketers globally, found that they’re using an average of 15...Read More

by SpiceWorks Data analysis and utilization are necessary for a B2C company’s growth. But how can marketers from these companies successfully predict future business trends and customer behaviors to have a competitive advantage? Pecan AI and Ascend2 recently conducted a study to get some answers. Check out these insights from the study. Analyzing and utilizing...Read More

by Christine Alemany Seventy-nine percent of Americans are troubled by companies’ usage of their personal data. In fact, 62% of Americans are so cynical about the state of data privacy in this country that they consider it impossible to move through everyday life without having their data collected and used. To be sure, their anxiety is not unfounded. Last year...Read More