Category

General
email marketing
These simple methods will help you stay out of the spam folder, avoid the unsubscribe button, and ultimately drive more conversions By Greg Kimball, Contributor to Inc.com The onset of the Covid-19 pandemic brought about an email renaissance. And there’s no sign of it stopping anytime soon. A report conducted by my company, Validity’s State of...
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Customer Acquisition
By Marketing Charts Retailers are dealing with a range of risks to their 2022 sales objectives, including supply-chain constraints and new waves of COVID. One of their biggest risks – and the most widely-cited by digital-first retailers – is the rising cost of customer acquisition, according to a report [download page] from CommerceNext. A majority (57%) of...
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Metaverse
By Linda Pophal, Information Today The metaverse may be the talk of 2022. I receive at least three to five emails a week that have “metaverse” in the subject line—including “Willy Wonka, Chocolate Rivalries, & the Metaverse,” “Preparing for the Metaverse Shift in How We Work,” and “Bring Your Love to the Metaverse With Personalized NFT Jewelry...
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Social Media Commerce
By Forbes Agency Council Social media originally started as a platform to connect with others — now, it’s so much more than that. Social media sites have evolved into integral marketing channels and marketplaces where businesses can sell their products directly to consumers. Because “social commerce” is still relatively new, many brands are still learning...
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Email Marketing
By Ahava Leibtag, CMS Wire Email marketing is one of the most personal forms of digital marketing. In the wise words of Henry Ebarb, CEO and co-founder of Eightfold, “Getting access to someone’s contact information is about as close of a touch point as you can get to your customer.” When users opt in, your...
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By Marketing Charts Optimizing the marketing mix across channels has traditionally been a critical struggle for marketing leaders. As a result, it’s always interesting to see where marketers and advertisers perceive various channels’ effectiveness at different stages of the funnel. In steps Advertiser Perceptions with a look at the media types that advertisers and agencies feel are best...
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Millennial Movers
Article originally appeared on Retail TouchPointsby Anders Ekman, President of V12 Moving to a new home is one of the most economically impactful life triggers. With more than $11,000 on average spent per move, new movers present a major opportunity for retailers to boost customer acquisition and drive revenue. One of the most powerful forces...
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CMO Budget
By Marketing Charts Senior marketers in the US continue to feel that their roles have increased in importance, per the latest edition of The CMO Survey. Roughly 2 in 3 (67.9%) surveyed in February reported that their roles have taken on new significance over the past year, a figure broadly similar to results from the February 2021...
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Digital Marketing Trends
by Search Engine Journal To say the last two years have been tumultuous for marketers would be a massive understatement. Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all sizes, across every sector. Delivering an exceptional customer experience in this environment is a top priority and also the most pervasive...
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Brand Loyalty
by Marketing Charts People want their loyalty to brands recognized. So finds Cheetah Digital in its 2022 Digital Trends Report [download page] produced in association with Econsultancy. In fact, about 1 in 3 feel frustration when they receive messaging that doesn’t recognize their shopping or loyalty history, per the report. The study examines different reasons why consumers...
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