Category

General
Shopper Data
by Marketing Charts With global e-commerce sales growing by nearly a one-quarter last year, brands are upping their investment in e-commerce in 2021. Per a report [download page] from YOTTAA, on average brands are investing 53% more in e-commerce initiatives this year than they did in 2020. For close to two-thirds (64%) of the e-commerce executives surveyed, a...
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Brand Recovery
by CMO Council As we move toward recovering from the pandemic, we’re seeing businesses opening again, business hiring again and marketing teams pivoting to adapt to the ever-changing needs of their customers. With a fresh mindset carrying us through the first fifty days of the 2021, let’s dive into some trends to keep an eye out for—and...
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Online Marketing
by Udayan Bose, contributor to Total Retail For the first time in history, NRF Chapter 1 went virtual. The highly anticipated event saw industry leaders reflect on one of retail’s most turbulent years to date. Consumer shopping behaviors changed seemingly overnight: in-store foot traffic shrunk at an alarming rate, e-commerce and mobile shopping trends boomed, and spending...
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Marketing Strategy
by McKinsey & Company Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. You could say that marketing has a split personality. On one side is traditional brand building, driven by TV ads and other broad-reach vehicles. Many old-guard marketers who have risen through the ranks excel at this....
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Dealership Marketing
by Dennis Ephlin, contributor to DealerMarketing.com Tom Knighton said it best, Customer experience is the next competitive battleground Customer Experience – the term is everywhere in business and even in society now. As with many business practice movements, the term has been misused and misrepresented. Over the past few decades, business has used and practiced...
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Marketing Personalization
by Mike Edmonds, contributor to ClickZ A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of customer data, suggest 2021 is the year brands need to embrace hyper-personalization. 30-second summary: Hyper-personalization is the key to providing frictionless experience online customers have...
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New Mover Marketing Webinar
by V12 Movers are five times more likely to become long-term customers if you reach them before the competition. They also spend more in the first 3-6 months on their new home than they will in the next 3 years. V12, recently acquired by Porch Group, will combine the power of V12’s 27+ million mover...
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Marketing Strategy
Digital Agency Network In forecasting his trends for 2021, Hallam CEO Julio Taylor’s first point was that the post-COVID reality is permanent: The rapid rise of the COVID-19 pandemic and the ensuing lockdowns throughout the world in early 2020 compressed years of global digital transformation into just a short few weeks.The expanding role of technology to...
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omnichannel marketing
by Forbes Whether through branded content on social media or print ads for specific products, consumers often first encounter a company through its marketing efforts, and reaching target customers both online and offline is integral to a brand’s success today. However, if these strategies aren’t aligned, the messaging at different touch points can be diluted...
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Marketing Media
by Marketing Charts The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage, per findings from the latest edition of...
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