Category

General
Enterprise_Marketing
by CMO Council Business as usual is no longer an option and the future is being shaped by uncertainty. Marketing leaders often struggle to effectively measure and prove the value of marketing’s performance to key stakeholders. This erodes confidence and credibility with executive management and causes a lack of awareness of how marketing supports sales growth,...
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Gen Z Consumers
by Edwin Boadu, contributor to clickZ With an estimated online shopping power of up to $143 billion, Gen Z consumers predominantly disengage with brands on the basis of ethics and poor digital experiences – here’s a guide to help you decode their minds. 30-second summary: 2020 was about survival while 2021 is about survival paired...
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Direct Mail Advertising
by Marketing Charts When it comes to advertising that US consumers are most comfortable receiving, one-quarter would choose direct mail and catalogs. A recent report from LoopMe also found that direct mail helps consumers make the smartest purchasing decisions. In fact, the survey of more than 2,000 US consumers indicates that consumers are most comfortable receiving more...
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Customer Experience
by Chris McGugan, contributor to ClickZ By 2025, it’s likely that nine dollars of every $10 will be spent on the digital experience versus phone/voice. Oracle Service’s SVP and GM, Chris McGugan predicts customer experience for the years to come. 30-second summary: With the COVID-19 vaccine available in 2021, there is a new normal that...
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Facebook Advertising
by Priya Kumari, Digital Doughnut Before we understand how to create really effective Facebook ads, we need to comprehend that Facebook ads can be quite effective – let’s begin with some statistics and examples that accentuate this. According to research by Moz.com, the cost to reach 1,000 people with newspaper ads on an average is...
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Agile Marketing
by Marketing Charts About half of marketers say they use an Agile marketing approach to at least some extent. This is per a survey conducted by AgileSherpas, which looks at how Agile marketing is being used – as well as its benefits. The report indicates that there has been an increase in the adoption of Agile marketing...
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Social media Marketing
by Chief Marketer Social media as a marketing channel has come a long way—from “nice to have” to “must-have.” More than a third of executives recently surveyed by The Harris Poll for Sprout Social declared that devoting more resources to social media marketing was “absolutely essential.” Another 44 percent deemed it “very important.” And businesses...
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Digital ecommerce sales
by Rimma Kats , contributor to eMarketer For digitally native brands, 2020 was a hard year, especially as the pandemic shifted shopping priorities to essential goods. Even so, collectively, these brands saw increased growth—and more than we expected. Last year, their direct-to-consumer (D2C) ecommerce sales rose by 40.0%, an upward revision from our earlier estimate...
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Email Marketing
by Jared Atchison, Contributor to Business 2 Community When it comes to growing your business, you can’t go wrong with email marketing. Recent reports show that, on average, email offers a staggering 4,400% return on investment (ROI), which makes it one of the most profitable ways to connect with customers. As you build rapport with...
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Third-Party Cookies
by Charlie Heitzig, Contributor to Multi Channel Merchant The cookie jar will soon be empty. Or at least most third-party cookies will be gone, and then where will brand interactions be? It’s true. Apple and Mozilla have already eliminated those tasty crumbs of data that identify users’ computers when they’re online. They’re also at the core...
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