By Matt Rhodes, Contributor to ClickZ We hurtle towards 2023 as another once-in-a-decade recession looms. Central Banks in the US and Europe are raising interest rates and warning markets of the potential for a recession deeper and longer than the 2008 financial crisis. Inflation and the cost of living are rising across the globe. And...Read More
By Marketing Charts One in 4 media ad buyers is currently investing in retail media network (RMN) advertising, while an additional 36% are considering doing so, according to an IAB report. Based on a survey of 223 buy-side ad investment decision-makers, primarily at brands and agencies, the report reveals that those currently investing in RMN advertising...Read More
By Kath Pay, Contributor to ClickZ Whenever I meet with a new email marketing team, one of my first questions is “What kind of email testing do you do?” Often, the answer is “We tried that, but it didn’t work out.” Or “We don’t have enough time between campaigns to think about testing.” Another popular answer: “We...Read More
By Sara Lebow, Insider Intelligence Mcommerce growth is slowing, but mobile’s importance isn’t going anywhere. The channel is vital for commerce on social platforms, retailer apps, and mobile browsers. But as digital tools enter retail spaces, mobile will prove important for more than just mcommerce sales. 1. Mcommerce is bigger than ever, but it’s not...Read More
By Marketing Charts Google may have delayed third-party cookie deprecation, but 6 in 7 marketers and publishers believe Google will eventually sunset them whether in 2024 or after, according to a report [download page] from Lotame. As a result, urgency is growing among both groups to select identity solutions. In this latest report, 37% of marketers surveyed...Read More
By Krista Neher, Forbes Councils Member Many businesses are already mapping out their digital marketing plans for 2023 and beyond. Smart businesses are looking for the latest trends to incorporate to maximize their results and impact. Here are some of the biggest trends impacting digital marketing that can help grow your success. 1. The Metaverse...Read More
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci:Todd, we talked a few weeks ago about privacy and the...Read More
By Forbes Council Both social media and the internet as a whole are ever-changing digital landscapes—and that means the companies that advertise on them must advance alongside them. With new platforms, changing regulations and evolving user preferences, advertising is likely to experience a few changes in the coming new year—but to what extent? While no...Read More
By Marketing Charts Almost two-thirds (65%) of US adults agree that their expectations when shopping online are higher now than they were 3 years ago, according to a survey from Pack. That’s particularly the case for 18-34-year-olds (69%) and 35-44-year-olds (77%), per the results. These expectations could be concerning to e-commerce retailers, considering that younger adults are more likely...Read More
By Ingrid Adames, Search Engine Journal There is no doubt that email marketing is effective. But how many times have you sat down to begin an email marketing project and immediately felt overwhelmed? Sometimes, it’s hard to know where to start, especially when working with a newer brand. The good thing is that email marketing has never...Read More
