Category

General
Connected TV
First partnership brings information on homebuyers from Porch Group’s V12 Strategus said it is enabling the use of data from retail media networks to target connected TV ad campaigns. The first Retail Media Network to work with Strategus is Porch Group’s V12, which has data on U.S. homebuyers and people who are about to move....
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Social Media Marketing
By Candice Georgiadis, contributor to Rolling Stone Social media is a powerful tool for building your brand, with over 59 percent of the world being active on social media. If you’ve been overwhelmed in the past by managing multiple social profiles and groups, or if your posts have received little feedback from readers, then this guide is meant...
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Email Marketing
By Sumaiya Khalifa, Contributor to The Drum Tough economic times are ahead, demanding smart thinking from marketers in every domain. Here, Sumaiya Khalifa of agency Digital Ethos shares five tips for recession-ready email marketing growth. The email marketing landscape has changed a lot in recent years. What was once a tool for spammers and shady...
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Consumers coupons and discounts
By Marketing Charts People are attracted to discounts – they’re most likely to open retail emails with discounts, and to prefer loyalty programs that offer them. In fact, new research from Capterra indicates that most online shoppers will provide their email (85%), gender (70%) and name (60%) in exchange for discounts. In surveying almost 1,000 US online shoppers who...
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Connected TV
You Thought 2022 was Big – CTV is Just Growing Up. Why You Can’t Afford to Miss out on Connected TV in 2023. Today, we hear a lot about streaming your favorite shows, cutting the cord, and how CTV is shaping up to overtake linear TV viewing. It’s the new norm but I remember when...
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customer experience marketing
By Kaylee Hultgren, contributor to Chief Marketer When 22 percent of consumers would rather spend a night in jail than deal with customer service, according to a recent Twilio survey, you know there’s a problem. Slight hyperbole? Most likely. But it’s a fair point. Frustration with customer service is a real thing, and it can...
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why marketers use direct mail
By Marketing Charts US direct mail volumes recovered last year, and 44% of US B2C and combination B2B/B2C marketing strategy leaders report having increased their budget allocations to direct mail over the past year, according to a survey [download page] commissioned by SeQuel Response and conducted by NAPCO Research. While that trails the share of respondents who have...
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Gartner Survey: Marketers Leverage 42 Percent of their Martech Stack's Capabilities
By Kaylee Hultgren, Contributor to Chief Marketer Leveraging the full potential of your martech investments has been a challenge for the industry in recent years. Consider this stat from Gartner’s just-released 2022 Martech Survey: Marketers use just 42 percent of their martech stacks’ capabilities—and that’s down from 58 percent in 2020. Following are the survey’s key...
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2022 New Mover Trends
By Marketing Charts The national mover rate continues to decline, according to the Census Bureau, but even so, more than 27 million Americans moved last year. Movers make an attractive audience for marketers as big-spenders who are liberal with their brand loyalties. So who are they? A large portion are younger adults, according to V12’s 2022 New Mover Trends Report [download...
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Marketing Personalization
By Marketing Charts Only around 1 in 3 marketers and IT professionals say that customer data is used throughout the entire enterprise, whereas the remainder say that this data is primarily used by marketing/customer experience (CX) teams, according to a new report [download page] from Merkle. The analysts note that when data isn’t available across the organization,...
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