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Advertising Strategy 2023
By Forbes Council Both social media and the internet as a whole are ever-changing digital landscapes—and that means the companies that advertise on them must advance alongside them. With new platforms, changing regulations and evolving user preferences, advertising is likely to experience a few changes in the coming new year—but to what extent? While no...
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Online Shopping Habits
By Marketing Charts Almost two-thirds (65%) of US adults agree that their expectations when shopping online are higher now than they were 3 years ago, according to a survey from Pack. That’s particularly the case for 18-34-year-olds (69%) and 35-44-year-olds (77%), per the results. These expectations could be concerning to e-commerce retailers, considering that younger adults are more likely...
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Email Marketing Tips
By Ingrid Adames, Search Engine Journal There is no doubt that email marketing is effective. But how many times have you sat down to begin an email marketing project and immediately felt overwhelmed? Sometimes, it’s hard to know where to start, especially when working with a newer brand. The good thing is that email marketing has never...
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Marketing Data Projects
By Marketing Charts Despite continued investments in data-driven marketing, problems persist. In fact, 84% of B2C marketers surveyed by Pecan for a new report [download page] agree that despite all the customer data their company gathers, it’s still difficult to make day-to-day data-driven decisions and take action. This has been a longstanding problem, attributed in part to data...
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CTV ad spending
By Fierce Video Ad spending growth is expected to slow down in 2023, but buyer investment in connected TV is still projected to see double digit increases compared to 2022, according to new outlook research from IAB. Overall spend for the ad market is projected to grow 5.9% year over year, based on an IAB...
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Social Media Trends in 2023
By Kevin Tierney, Contributor to Critical Hit Technology The social media landscape is constantly evolving. Based on customer appeal and future expansion, social channels’ functionalities are continually changing. If you are searching for new, inventive methods to connect with your target audience, this constant change also offers a fantastic opportunity. Here are some of our social...
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Online Shopping Trends 2023
By Percy Hung, Contributor to Forbes Beginning in early 2020 and raging through 2022, the Covid-19 pandemic has forced the lives of people to undergo a facelift. The seismic shift toward online shopping, in particular, has had profound impacts on businesses across the globe. Against this backdrop, this article explores three online shopping trends to...
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Digital Ads Preferences
By Marketing Charts A slim majority (55%) of US adults report being at least somewhat willing to pay for a premium subscription to skip ads on various platforms, according to survey results [download page] from Quantilope. It’s likely they’re more apt to pay to skip ads on some platforms than others, given how they feel about different...
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Social Media Spend
By Digital Information World According to the latest report released by digital marketing agency Pathmatics, the overall ad spend in the United States alone has gone up by 5% in the third quarter of the ongoing year. Despite brands going through an economic crisis, it appears that the digital ad spending sector is doing pretty well,...
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CTV Advertising
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Luci:...
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