Category

General
Supply Chain Shortage
By Chris Jones, Contributor to MultiChannel Merchant Against a backdrop of supply chain disruption, the ecommerce boom and worldwide driver shortages over the last several years, many brands have faced hurdles concerning fulfillment while logging more home deliver failures. Although some have tailored their strategies to overcome them, others haven’t been quite as successful. While addressing...
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MoverMarketing
When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? A joint study by V12 and Ascend2 shines a light on it. By Karthik Kashyap, Contributor to ToolBox Mover marketing...
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Digital Marketing KPIs
By Ashlee Piga, Forbes Councils Member Your marketing strategy is only as good as the time you take to verify its effectiveness. Having the ability to identify if the goals you set have been reached or not lets you determine what needs to be used more or less and what needs to be optimized. Key...
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Behavioral Data
By Alex Dean, Contributor to MarTech Series Marketers across the globe are at an inflection point with how they use data. In 2021, an increase in machine learning, a shift away from using cookies and changes spurred by COVID-19 were just a few major factors forcing companies to seek new and improved methods of better...
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Online Shopping
By Marketing Charts Almost two-thirds (65%) of adults surveyed in February reported having abandoned an online shopping cart in the previous month, according to a State of Retail presentation [download page] presented by Comscore. So what’s behind this widespread cart abandonment? At a time when rising prices have soared as consumers’ most important economic issue, the study...
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New Mover Marketing
By Ray Schultz, MediaPost One of the classic maxims of direct marketing was that new movers are the best prospects for almost anything. They’re moving — they need things. It’s still true, judging by The 2022 Perspective on Mover Marketing, a study from V12, a Porch company, conducted by Ascend2. Over half of all brands...
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Intent Data
By Marketing Charts The vast majority of marketers believe that the effectiveness of intent data has grown over the past year, according to a report [download page] from Ascend2 and its Research Partners, perhaps as some increase their use of intent data in response to third-party cookie issues. Still, there’s a way to go before achieving full integration...
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marketing trends 2022
By Forbes Agency Council A successful marketing campaign can be the difference between sustaining a thriving, profitable company and being left behind, losing business to your competitors. Staying on top of the latest trends in marketing can help keep your solutions top of mind for your existing customers while consistently feeding new prospects into your...
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Millennial Movers
When consumers move, they’re in-market to purchase a variety of items and services. David Krane, Senior Research Analyst from The Harris Poll, joined us on our webinar, Marketing to the Millennial Mover, to reveal what items millennials are purchasing in the first 12 months of moving and how their spending habits compare to other generations of moving consumers....
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email marketing
By Ray Schultz, MediaPost Half of consumers have purchased a product as the result of an email within the last 12 months, according to the 2022 Digital Consumer Trends Index, a study by Cheetah Digital, conducted with Econsultancy.   This represents a 9% hike over the prior year. And there has been a 19% uptick...
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