Category

Data and Technology
CMO Budget
By Marketing Charts Senior marketers in the US continue to feel that their roles have increased in importance, per the latest edition of The CMO Survey. Roughly 2 in 3 (67.9%) surveyed in February reported that their roles have taken on new significance over the past year, a figure broadly similar to results from the February 2021...
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Digital Marketing Trends
by Search Engine Journal To say the last two years have been tumultuous for marketers would be a massive understatement. Agility, adaptability, and constant innovation are now table stakes for marketing organizations of all sizes, across every sector. Delivering an exceptional customer experience in this environment is a top priority and also the most pervasive...
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Home Buying Statistics
Purchasing a home is one of the biggest investments a consumer makes, unleashing a flurry of economic and spend activity. In fact, movers represent a $170B audience as they spend across numerous products and services before and after the move. Take a look at this list of home-buying statistics for 2022 for more insight into...
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CMO Digital Spend
by Marketing Charts One of the pandemic’s perceived long-term impacts for marketers is a greater focus on digital media, an understandable feeling given the ways in which the pandemic has led consumers to rely more on digital goods and services. Within this context, The CMO Survey’s latest report [pdf] examines the investments that senior marketers have made over the...
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Customer eCommerce Experience
by Marketing Charts Fully 93% of adults in the US and UK expect the online shopping experience to be at least equal to – if not better – than the in-store experience, according to results from Coveo’s 2022 Relevance Report [download page]. One of the main reasons for shopping online, per recent research from Morning Consult, is to...
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New Mover Marketing
Approximately 31 Million people move in America every year and these new movers are known for spending money, a segment that every business would love to capture. New movers are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. They are also using a variety of channels and research methods...
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predictive analytics
by Henry Bell, Contributor to ReadWrite The development of smartphone and computer technologies, and the internet in general, have influenced customers’ default behavior and expectations when it comes to customer experience. More and more shopping is moving online, which is a very different environment, especially when interacting with users and maintaining relationships. The Covid Pandemic accelerated...
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By MarketingCharts The share of total media spend allotted to programmatic is expected to rise in the next 12 months. A global survey by Google and Forrester Consulting of top-level strategic advertising technology investment decision-makers shows that about 3 in 10 currently dedicate at least 26% of their media spend to programmatic, with close to twice that...
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Hyper Personalization
by Sailthru, Contributor to Marketing Dive Remember when hyper-personalization was a nice-to-have rarity? We don’t live in that world anymore. “Made-for-me” experiences have become the norm among consumers, and forgiveness for brands that fail to deliver those experiences is in short supply. Consumers of media content are no exception. In 2022 and beyond, profitable reader...
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Multi-Channel Marketing
By Inmar Intelligence, Marketing Dive It’s the hottest topic. The new “it” thing. You’ve either got it, or you don’t. And after asking more than 160 marketing professionals about their response to cross-channel — or “phygital” — shopping, we can tell the industry doesn’t quite get it. Now, that’s not entirely fair. As it turns...
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