Category

Data and Technology
Social Media Marketing
By Marketing Charts The use of various social media platforms appears to be on the rise this year, according to an analysis of survey results [pdf] released by the Pew Research Center. YouTube and Facebook continue to lead the way as the most widely used, while Instagram nears adoption by half of the US adult population. In this latest...
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Consumer Privacy
From GDPR, CPPA and ADPPA, here’s all the information marketers should know. By Jacqueline Dooley, Contributor to MarTech The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was...
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data driven marketing
By Ronan Shields, contributor to Digiday Despite rhetoric from advertisers about investing in first-party data as privacy laws erode traditional means of targeting — the reality is much more difficult, according to a recent survey on programmatic attitudes. “Whilst 2021 showed first-party data was the priority for advertisers, agencies, and publishers in 2021, this is now...
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Customer Journey
By Rich Hein, Contributor to CMS Wire Brands must ensure customer journeys are as accurate and relevant as possible so customers and prospects can be guided into the appropriate parts of the funnel. Consumers have more options than ever to engage with a brand, and those customers are more sophisticated and digitally savvy than ever...
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Data Quality
By Marketing Charts One of the hallmarks of a data-driven organization is trust in the quality of data. Having confidence in data quality can translate into confidence in business growth, as 91% of leaders surveyed by Experian [download page] report that data quality investments have positively impacted business growth. Marketers have had some difficulties ensuring high-quality data necessary to...
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Connected TV
ll eyes are on CTV these days, especially as changes to third-party cookies and mobile identifiers complicate digital advertising in other channels. But even as brands, agencies, ad-tech firms and publishers turn their focus to CTV, they might not be taking full advantage of the channel as a way to reach Gen Z. The cohort born between...
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CMO Brand Spend
By Marketing Charts In the early days of the pandemic, CMOs in the US predicted that they would up their spending on customer relationship management more than they would their spending on brand building, as retention became a key priority. As the pandemic has waned, though, brand building budget expectations have taken over, according to the latest...
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Email Marketing
By Kath Pay, Contributor to ClickZ It might be cheeky for me to introduce myself to the ClickZ audience by violating a contributor guideline. But I’m a bit of an industry rule-breaker, and breaking this rule has helped me claim my share of the email-marketing industry. Since 2009, I have believed in, and promoted, a holistic...
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Video Streaming
By Marketing Charts A growing number of US adults might be watching TV every day on non-TV devices, but the big screen (OK, the TV – not the movie screen) is where most streaming takes place, according to the latest quarterly report from Conviva covering Q2 2022. Globally, almost 77% of streaming viewing took place on a big-screen...
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Mover Marketing
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Larisa: Can you talk a little bit about how Porch and V12...
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