By Kath Pay, Contributor to ClickZ Whenever I meet with a new email marketing team, one of my first questions is “What kind of email testing do you do?” Often, the answer is “We tried that, but it didn’t work out.” Or “We don’t have enough time between campaigns to think about testing.” Another popular answer: “We...Read More

By Sara Lebow, Insider Intelligence Mcommerce growth is slowing, but mobile’s importance isn’t going anywhere. The channel is vital for commerce on social platforms, retailer apps, and mobile browsers. But as digital tools enter retail spaces, mobile will prove important for more than just mcommerce sales. 1. Mcommerce is bigger than ever, but it’s not...Read More

By Marketing Charts Google may have delayed third-party cookie deprecation, but 6 in 7 marketers and publishers believe Google will eventually sunset them whether in 2024 or after, according to a report [download page] from Lotame. As a result, urgency is growing among both groups to select identity solutions. In this latest report, 37% of marketers surveyed...Read More

By Krista Neher, Forbes Councils Member Many businesses are already mapping out their digital marketing plans for 2023 and beyond. Smart businesses are looking for the latest trends to incorporate to maximize their results and impact. Here are some of the biggest trends impacting digital marketing that can help grow your success. 1. The Metaverse...Read More

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci:Todd, we talked a few weeks ago about privacy and the...Read More

By Marketing Charts Almost two-thirds (65%) of US adults agree that their expectations when shopping online are higher now than they were 3 years ago, according to a survey from Pack. That’s particularly the case for 18-34-year-olds (69%) and 35-44-year-olds (77%), per the results. These expectations could be concerning to e-commerce retailers, considering that younger adults are more likely...Read More

By Ingrid Adames, Search Engine Journal There is no doubt that email marketing is effective. But how many times have you sat down to begin an email marketing project and immediately felt overwhelmed? Sometimes, it’s hard to know where to start, especially when working with a newer brand. The good thing is that email marketing has never...Read More

By Marketing Charts Despite continued investments in data-driven marketing, problems persist. In fact, 84% of B2C marketers surveyed by Pecan for a new report [download page] agree that despite all the customer data their company gathers, it’s still difficult to make day-to-day data-driven decisions and take action. This has been a longstanding problem, attributed in part to data...Read More

By Fierce Video Ad spending growth is expected to slow down in 2023, but buyer investment in connected TV is still projected to see double digit increases compared to 2022, according to new outlook research from IAB. Overall spend for the ad market is projected to grow 5.9% year over year, based on an IAB...Read More

By Marketing Charts A slim majority (55%) of US adults report being at least somewhat willing to pay for a premium subscription to skip ads on various platforms, according to survey results [download page] from Quantilope. It’s likely they’re more apt to pay to skip ads on some platforms than others, given how they feel about different...Read More