Category

Data and Technology
Connected TV
You Thought 2022 was Big – CTV is Just Growing Up. Why You Can’t Afford to Miss out on Connected TV in 2023. Today, we hear a lot about streaming your favorite shows, cutting the cord, and how CTV is shaping up to overtake linear TV viewing. It’s the new norm but I remember when...
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Gartner Survey: Marketers Leverage 42 Percent of their Martech Stack's Capabilities
By Kaylee Hultgren, Contributor to Chief Marketer Leveraging the full potential of your martech investments has been a challenge for the industry in recent years. Consider this stat from Gartner’s just-released 2022 Martech Survey: Marketers use just 42 percent of their martech stacks’ capabilities—and that’s down from 58 percent in 2020. Following are the survey’s key...
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2022 New Mover Trends
By Marketing Charts The national mover rate continues to decline, according to the Census Bureau, but even so, more than 27 million Americans moved last year. Movers make an attractive audience for marketers as big-spenders who are liberal with their brand loyalties. So who are they? A large portion are younger adults, according to V12’s 2022 New Mover Trends Report [download...
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Marketing Personalization
By Marketing Charts Only around 1 in 3 marketers and IT professionals say that customer data is used throughout the entire enterprise, whereas the remainder say that this data is primarily used by marketing/customer experience (CX) teams, according to a new report [download page] from Merkle. The analysts note that when data isn’t available across the organization,...
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Connected TV
By Marketing Charts Pay-TV providers have been steadily shedding subscribers for several years now: Leichtman Research Group (LRG) data indicates that the top providers (representing about 93% of the market) accounted for 76.1 million subscribers at the end of last year, down from more than 95 million during 2014. The result of those losses, combined with increased likelihood to...
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Consumer Data Privacy
There’s a fine line between sensible vs. sensitive data targeting. Here’s how to keep marketing securely in the comfort zone of customers. By Ken Zachmann, contributor to MarTech Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through...
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Email Marketing Best Practices
The Email Marketing Best Practices Guide outlines standard best practices that enhance email communications, including recommendations to ensure your emails stand out in crowded inboxes and generate ROI.  Key topics include: Setting Email Campaign GoalsLearn about the different types of campaign goals and how to target a specific audience with personalized messaging. Core ComponentsLearn about the...
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Connected TV
By Masha Abarinova, Fierce Video Connected TV users are embracing ads as streaming continues to trend towards ad-supported content, according to new findings from LG Ads Solutions. The study indicated 80% of consumers use ad-supported models of CTV, with 67% preferring those models over subscription-based CTV services. What’s more, consumers are unloading their subscription count, as 30% of...
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third-party-cookies
By Tara DeZao, Contributor to AdExchanger After its latest deadline extension, Google is slated to deprecate third-party cookies in Chrome in late 2024, a move that has drawn cheers, jeers and everything in between from every corner of MADTech.   Currently, the Chrome browser sees upward of 60% of the internet’s total traffic, more than the popular...
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Apple Privacy Changes
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. Luci:There’s...
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