Category

Data and Technology
Digital Marketing KPIs
By Ashlee Piga, Forbes Councils Member Your marketing strategy is only as good as the time you take to verify its effectiveness. Having the ability to identify if the goals you set have been reached or not lets you determine what needs to be used more or less and what needs to be optimized. Key...
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Behavioral Data
By Alex Dean, Contributor to MarTech Series Marketers across the globe are at an inflection point with how they use data. In 2021, an increase in machine learning, a shift away from using cookies and changes spurred by COVID-19 were just a few major factors forcing companies to seek new and improved methods of better...
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Online Shopping
By Marketing Charts Almost two-thirds (65%) of adults surveyed in February reported having abandoned an online shopping cart in the previous month, according to a State of Retail presentation [download page] presented by Comscore. So what’s behind this widespread cart abandonment? At a time when rising prices have soared as consumers’ most important economic issue, the study...
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Intent Data
By Marketing Charts The vast majority of marketers believe that the effectiveness of intent data has grown over the past year, according to a report [download page] from Ascend2 and its Research Partners, perhaps as some increase their use of intent data in response to third-party cookie issues. Still, there’s a way to go before achieving full integration...
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marketing trends 2022
By Forbes Agency Council A successful marketing campaign can be the difference between sustaining a thriving, profitable company and being left behind, losing business to your competitors. Staying on top of the latest trends in marketing can help keep your solutions top of mind for your existing customers while consistently feeding new prospects into your...
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email marketing
By Ray Schultz, MediaPost Half of consumers have purchased a product as the result of an email within the last 12 months, according to the 2022 Digital Consumer Trends Index, a study by Cheetah Digital, conducted with Econsultancy.   This represents a 9% hike over the prior year. And there has been a 19% uptick...
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Digital AdTech Marketing
By Vinod Kashyap, Digital Element Marketers who hoped that their jobs would go back to “normal” as the pandemic subsides are discovering that a whole new normal is emerging, and the rules of the road aren’t quite settled. As per usual, the consumer is largely the driving force behind these trends. They choose how and...
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Retail Media Network
By Andrew Lipsman, eMarketer Retail media advertising had a banner year in 2021—one that will be hard to top. US retail media ad spend surged 53.4% to $31.49 billion, following a nearly identical growth rate in 2020. We expect growth to begin tapering this year, rising 31.4% to $41.37 billion. So if retail media growth...
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Omnichannel Marketing
By Jack M. Germain, Ecommerce Times Expect to see a permanent evolution of brick-and-mortar retail omnichannel shopping in 2022. This milestone will effect retailers and shoppers alike. Consumer in-store spending is down, inflation is skyrocketing, and several other factors that developed under the pandemic are contributing to a sea change in retail operations. Low inventory...
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Retail Marketing
By Marketing Charts Retailers may be placing a heavier emphasis than consumers on website personalization, according to results from Sailthru’s 2022 Retail Personalization Index Retailer & Consumer Survey [download page]. Although consumers in the US and UK surveyed for the report said that website and email (each at 32% share of respondents) were the joint top channels...
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