Category

Data and Technology
Audience-Related Benefits of CTV/OTT Ads
By Marketing Charts CTV is set for a larger share of video ad spend in the US, with overall spending on the medium forecast to double between 2021 and 2025. CTV and OTT ads offer several audience-related benefits, according to a study [download page] from Premion in partnership with Advertiser Perceptions. For the 151 ad agency or brand-side marketers...
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Targeted Advertising
By Alex Song, Forbes Councils Member As technological advances and the explosion of marketing channels proliferate, marketers have more information, insights and opportunities to connect with customers than ever before. On one hand, this has made it easier for marketers to deliver the personalized, connected, cross-channel experiences modern customers demand; on the other hand, this...
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Retail Media Network
By Constantine von Hoffman, Contributor to MarTech.org One-quarter of retailers are generating more than $100 million in revenue from their media networks. Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers....
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mover marketing webinar
New research from V12 and Ascend2 finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. So, why are some marketers still on the fence about mover marketing? As with any type of marketing program, marketers face unique challenges when it...
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Customer Loyalty
By Marketing Charts Almost 8 in 10 (79% of) consumers are more likely to continue to do business with a brand because of its loyalty program, and that likelihood is shared by both younger and older adults, according to [download page] a Merkle report. The results are strikingly similar to past research from Bond Brand...
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Digital Cookies
By Matt Southern, Search Engine Journal Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024. This is the second extension of Chrome’s support for third-party cookies, which Google originally planned to discontinue this year. Plans changed again last year when Google extended...
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Digital Advertising
By Digiday In this last year, Apple’s crackdown on in-app tracking upended the digital advertising industry and crippled advertisers’ ability to know whether their mobile ads were working. It forced them to look elsewhere to spend their dollars. But those 12 months of acclimating to these shifts have made it clear to media buyers that...
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multi-channel marketing strategy
By Marketing Charts Almost 1 in 4 marketers rate the success of their multichannel marketing strategy as “very successful” at achieving their objectives, while two-thirds rate it “somewhat successful,” according to a study [download page] from Ascend2 and its Research Partners. The survey was fielded among an audience skewed towards B2C marketing, with respondents primarily at companies...
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consumer preferences
By Marketing Charts About 2 in 3 consumers say they’re likely to be a loyal customer or purchase more when a brand is building personal relationships with them, according to a Movable Ink survey [download page] of respondents in the US, UK/Ireland and Canada. Almost half (46%), including 51% in the US, say that they trust brands...
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Marketing Strategy for the Metaverse
By Jeremy King, Contributor to SpiceWorks If the thought of the metaverse makes you want to run for the hills, don’t exit out of your browser just yet. With mega-brands like Facebook rebranding to “Meta,” it deserves a little attention at least and some serious planning at most. As a marketer, you might have even...
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