Category

Data and Technology
Social Media Spend
By Digital Information World According to the latest report released by digital marketing agency Pathmatics, the overall ad spend in the United States alone has gone up by 5% in the third quarter of the ongoing year. Despite brands going through an economic crisis, it appears that the digital ad spending sector is doing pretty well,...
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CTV Advertising
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Luci:...
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Marketing Data Sources
By Marketing Charts Marketers are still struggling to take all the data they have and translate it into insights and action. That hasn’t stopped them from collecting more of it from diverse sources, according to Salesforce’s 8th State of Marketing Report [download page]. The survey, fielded among 6,000 marketers globally, found that they’re using an average of 15...
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Data-Driven Strategy
by SpiceWorks Data analysis and utilization are necessary for a B2C company’s growth. But how can marketers from these companies successfully predict future business trends and customer behaviors to have a competitive advantage? Pecan AI and Ascend2 recently conducted a study to get some answers. Check out these insights from the study. Analyzing and utilizing...
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email marketing
by Christine Alemany Seventy-nine percent of Americans are troubled by companies’ usage of their personal data. In fact, 62% of Americans are so cynical about the state of data privacy in this country that they consider it impossible to move through everyday life without having their data collected and used. To be sure, their anxiety is not unfounded. Last year...
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Retail Media
By eMarketer We’re predicting that retail media is the third big wave of digital advertising, following in the footsteps of search and social. Here’s what you need to know about one of this year’s biggest topics: 1. Retail media is growing fast. According to our forecast, US digital retail media ad spending will grow 31.4% to reach $40.81...
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Connected TV
First partnership brings information on homebuyers from Porch Group’s V12 Strategus said it is enabling the use of data from retail media networks to target connected TV ad campaigns. The first Retail Media Network to work with Strategus is Porch Group’s V12, which has data on U.S. homebuyers and people who are about to move....
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Email Marketing
By Sumaiya Khalifa, Contributor to The Drum Tough economic times are ahead, demanding smart thinking from marketers in every domain. Here, Sumaiya Khalifa of agency Digital Ethos shares five tips for recession-ready email marketing growth. The email marketing landscape has changed a lot in recent years. What was once a tool for spammers and shady...
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Connected TV
You Thought 2022 was Big – CTV is Just Growing Up. Why You Can’t Afford to Miss out on Connected TV in 2023. Today, we hear a lot about streaming your favorite shows, cutting the cord, and how CTV is shaping up to overtake linear TV viewing. It’s the new norm but I remember when...
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Gartner Survey: Marketers Leverage 42 Percent of their Martech Stack's Capabilities
By Kaylee Hultgren, Contributor to Chief Marketer Leveraging the full potential of your martech investments has been a challenge for the industry in recent years. Consider this stat from Gartner’s just-released 2022 Martech Survey: Marketers use just 42 percent of their martech stacks’ capabilities—and that’s down from 58 percent in 2020. Following are the survey’s key...
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