By Christine Alemany, Harvard Business Review Seventy-nine percent of Americans are troubled by companies’ usage of their personal data. In fact, 62% of Americans are so cynical about the state of data privacy in this country that they consider it impossible to move through everyday life without having their data collected and used. To be sure, their anxiety is...Read More
By Marketing Charts Kantar recently declared that “Streaming has gone full circle, once being the destination to avoid Cable TV ads, to increasingly relying on ads to drive growth.” Indeed, the popularity of so-called FAST services (free, ad-supported TV streaming services) continues to expand, according to a study [excerpt download page] from Hub Entertainment Research. The latest...Read More
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Luci:...Read More
By IT Munch Email marketing is one of the most effective ways to generate leads and connect with your audience. Did you know that around 333.2 billion emails were sent each day in 2022? [1] There is a high chance that your inbox is swamped with emails sent by different businesses and a majority of those emails...Read More
By Scott McDonald, Contributor to AdExchanger There’s no need to rehash all the privacy-related legislation sweeping the digital world and how the advertising industry is evolving in response. What advertisers need to figure out is how to get more internet users to voluntarily share their uber-valuable, opted-in, first-party data. Today, there are three key ways...Read More
By Marketing Charts The pandemic has receded (or at least, concerns about it have) and been replaced by other societal concerns such as inflation, economic fragility, climate change, and war in the Ukraine. How has media consumption changed amid this landscape? The latest edition of Marketing Charts’ US Media Audience Demographics report [purchase page] shows that media reach...Read More
By Exchange Wire Next up in ExchangeWire’s 2023 Predictions series is one of ad tech’s hottest topics: Retail media. A market that has been a decade in the making, Retail media represents a completely untapped opportunity for the ad tech industry. How will the industry navigate the area in 2023? Industry experts share their thoughts. Data-rich...Read More
Email hygiene is the process of maintaining an email database by removing bad or old email addresses and replacing them with verified, opted-in, reachable email addresses. Email hygiene is important because it directly affects your email marketing performance. A clean email list will improve your brand’s sender reputation, email deliverability, and email engagement. However, a...Read More
By Matt Rhodes, Contributor to ClickZ We hurtle towards 2023 as another once-in-a-decade recession looms. Central Banks in the US and Europe are raising interest rates and warning markets of the potential for a recession deeper and longer than the 2008 financial crisis. Inflation and the cost of living are rising across the globe. And...Read More
By Marketing Charts One in 4 media ad buyers is currently investing in retail media network (RMN) advertising, while an additional 36% are considering doing so, according to an IAB report. Based on a survey of 223 buy-side ad investment decision-makers, primarily at brands and agencies, the report reveals that those currently investing in RMN advertising...Read More
