By

Larisa Bedgood
Mover Marketing
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Larisa: Can you talk a little bit about how Porch and V12...
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Retail Media
By Anthony Vargas, Contributor to AdExchanger Ecommerce momentum has tailed off since last year, but global ecommerce and retail media still have plenty of room for growth, according to GroupM’s 2022 Ecommerce and Retail Media Forecast. GroupM estimates ecommerce will account for 19% of global retail sales this year, and that ecommerce rate will grow to 25%...
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Apple Privacy Changes Webinar
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. ...
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Media Budgets
By Marketing Charts Video looks to be a big winner of resource investments this year and next, according to the latest annual Media Reactions study [download page] from Kantar. Based on a global survey of almost 1,000 senior marketers, the report finds that online video and video streaming have the most positive momentum this year, and occupy...
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Digital Advertising
By Christopher Massimine, Contributor to Entrepreneur.com.com Silicon Valley media leaders like Google, Meta, Twitter and TikTok run primarily off selling advertising space as a significant revenue stream. According to their Q2 earnings reports, not only are these giants slowing down and losing on their advertising sales, their advertising clients are in a state of strategic restructure as effects of the recession have started to impact...
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Connected TV
By Streaming Media Talk to a demand-side platform, marketing agency, or user acquisition manager about advertising trends, and you’re likely to hear about marketers clamoring for connected TV (CTV) inventory. But CTV advertising has some room for improvement. Publishers struggle with frequency capping. Fraud, as on other digital advertising channels, remains an issue. And while...
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Email Marketing
While marketers are doubling down on email marketing, not all campaigns yield the desired ROI. By DevPro Journal Businesses continue to bet heavily on email marketing for nurturing and converting their leads. According to a survey by Ugam, 51% of marketers at major US and UK brands said that their email marketing spending increased, and just 16%...
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Data-Driven Marketing
By Marketing Charts Marketers are generally happy with the overall success of their data-driven marketing strategy in achieving objectives, though only 1 in 5 rate it as “very successful,” according to a report [pdf] from Ascend2 and its Research Partners. About half of respondents reported that budgets for data-driven marketing initiatives will increase in the year ahead,...
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Streaming Services Marketing Charts
By Marketing Charts An increasing number of TV viewers use a free service with ads, as so-called FAST (free, ad-supported streaming) services grow in popularity, according to survey results [excerpt download page] from Hub Entertainment Research. According to the study, 55% of TV viewers reported using at least one FAST in Q2 2022, up from 50% in...
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Customer Loyalty
By My Total Retail Consumer anxiety persists amid soaring inflation. Consumer confidence slid in July to its lowest level since February 2021. According to the latest survey from the Conference Board, fewer Americans think conditions will improve over the next several months and more were pessimistic about their own financial prospects for the short term. To add...
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