By Christine Alemany, Harvard Business Review Seventy-nine percent of Americans are troubled by companies’ usage of their personal data. In fact, 62% of Americans are so cynical about the state of data privacy in this country that they consider it impossible to move through everyday life without having their data collected and used. To be sure, their anxiety is...Read More
By Jessica Wong, Contributor to Entrepreneur In the current challenging economic climate, it is more important than ever to devise effective marketing strategies. Taking a strategic approach to social media marketing will be effective and deliver unparalleled results. Social media marketing has become a must-do for companies throughout the world. More than nine out of ten businesses with more...Read More
By Marketing Charts Socio-economic topics are set to have a significant impact on marketing strategies this year, with inflation one area that has caused changes in marketers’ approach. A recent survey from Vericast, conducted by Forrester Consulting, found that most marketers have adjusted their advertising programs as a result of the current environment. Some ways...Read More
By Marketing Charts Kantar recently declared that “Streaming has gone full circle, once being the destination to avoid Cable TV ads, to increasingly relying on ads to drive growth.” Indeed, the popularity of so-called FAST services (free, ad-supported TV streaming services) continues to expand, according to a study [excerpt download page] from Hub Entertainment Research. The latest...Read More
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Luci:...Read More
By Marketing Charts Almost two-thirds (64%) of American adults think that the rate of inflation will rise to some extent this year, although that figure trails the global average of 69%, with those in Singapore, South Africa and Argentina the most pessimistic. That’s according to a report [pdf] from Ipsos, which examined attitudes to inflation and household...Read More
By IT Munch Email marketing is one of the most effective ways to generate leads and connect with your audience. Did you know that around 333.2 billion emails were sent each day in 2022? [1] There is a high chance that your inbox is swamped with emails sent by different businesses and a majority of those emails...Read More
By Scott McDonald, Contributor to AdExchanger There’s no need to rehash all the privacy-related legislation sweeping the digital world and how the advertising industry is evolving in response. What advertisers need to figure out is how to get more internet users to voluntarily share their uber-valuable, opted-in, first-party data. Today, there are three key ways...Read More
By Marketing Charts The pandemic has receded (or at least, concerns about it have) and been replaced by other societal concerns such as inflation, economic fragility, climate change, and war in the Ukraine. How has media consumption changed amid this landscape? The latest edition of Marketing Charts’ US Media Audience Demographics report [purchase page] shows that media reach...Read More
By Exchange Wire Next up in ExchangeWire’s 2023 Predictions series is one of ad tech’s hottest topics: Retail media. A market that has been a decade in the making, Retail media represents a completely untapped opportunity for the ad tech industry. How will the industry navigate the area in 2023? Industry experts share their thoughts. Data-rich...Read More
