July 12, 2021
Brad Awareness
by Chief Marketer As a rule of thumb, according to Imran Hirani, VP of Strategic Accounts at Nielsen, 60 percent of an organization’s marketing efforts should be focused on brand-building (upper funnel) and 40 percent on conversion (lower funnel). Yet, especially during the COVID-19 pandemic, brands concentrated on trying to convert prospects into buyers rather...
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Social Media Marketing
by Chief Marketer A recent Sprout Social report about consumer and marketing trends on social media suggests that marketers should use Facebook most frequently to reach consumers in 2021 and make customer service a priority via social, according to reporting from PRNEWS. The survey questioned 1,002 U.S. consumers and 1,001 U.S. marketers in early April 2020 and...
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