Day

April 14, 2020
Coronavirus Marketing News
by Aliya Zaidi, Digital Doughnut The reality of the coronavirus lockdown is revealing the good, the bad and the ugly among brands. How your company weathers the storm will have a long-term impact on brand perception and long-term loyalty well after the global pandemic passes. There’s a quote by Robert McKee that says: “True character is revealed in the...
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Coronavirus Marketing News
by Sarah Vizard, Marketing Week Consumers believe staff welfare should be a company’s first priority, while brands also have a role to play in supporting governments and wider society through the crisis. The vast majority of consumers do not think brands need to stop advertising during the Covid-19 outbreak, although they do expect companies to...
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