March 3, 2020
Digital Marketing Next Best Action
by  Jomer Gregorio, founder of Digital Marketing Philippines and CJG Digital Marketing. Online marketing used to be a new and different way to market. It opened up a new form of media where an effectively executed marketing and advertising campaign can help businesses peddle goods and services they offer and increase the demand for them....
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Customer Data Platform
by Patrick Tripp Senior Vice President, Product Marketing, Cheetah Digital Today’s marketer has more challenges than ever before with the explosion (and confusion) of the CDP industry, consumer data privacy legislation and the walled gardens of internet giants. The industry is changing rapidly and the best marketers will adapt quickly to changing consumer preferences, building...
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Retail Customer Experience
by Stephan Schambach, founder and CEO, NewStore Stores will always be an important part of the retail equation. In fact, according to research by the IAB, 30% of direct-to-consumer brands say opening stores is a present priority. This is likely because, in retail categories like fashion, more than 70% of purchases are still made offline....
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